New Tool Takes DTC to the Next Level

Wineries possess the information needed to make intelligent, data-driven pricing decisions.  The only piece missing is the expertise and experience to unlock the potential of this data to drive revenue … Read more New Tool Takes DTC to the Next Level

UGA Alumni Spotlight: Matt Lindsay – Grape Expectations

Alumni Spotlight • Business & Economy Matt Lindsay: Grape Expectations by Keith Herndon Matt Lindsay BBA ’92, PhD ’99 is the president of Mather Economics, an Atlanta-based economics consulting firm. Since its … Read more UGA Alumni Spotlight: Matt Lindsay – Grape Expectations

Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

Subscriber Benchmarking Report Release

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more Subscriber Benchmarking Report Release

Benchmarks show importance of news subscriber yield management

By Matt Lindsay  and Matthew Lulay |  12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more Benchmarks show importance of news subscriber yield management

Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses

April 2021 By Nathan Hart, Consultant and Matthew Lulay, Managing Director Download the white paper The U.S. wine industry enjoyed a 27% increase of direct-to-consumer shipments in 2020 compared with … Read more Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses

Testimonial from DuCard Vineyards

DuCard Vineyards Owner Scott Elliff

I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities … Read more Testimonial from DuCard Vineyards

Announcement: Mather Economics Symposium

Big Drum-Roll Please… for the 7th Mather Economics Symposium Speakers! May 6, 7, 10 2021 REGISTER  The race for reader revenue is on! Register for the 2021 Mather Economics Symposium … Read more Announcement: Mather Economics Symposium

11 Audience Insights Remembered from 2020

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more 11 Audience Insights Remembered from 2020

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