Putting the Cork on Club Member Churn

By Russell Ramtahal, Manager & Andrew Peipers, Associate Consultant October 2021 In this article, experts at Mather Economics discuss the importance of strong wine club member retention and suggest data-driven … Read more Putting the Cork on Club Member Churn

Production Planning Tool Gives Wineries Ability to Dynamically Plan for Future Releases

By Matthew Lulay, Managing Director and Jon Gubler, Manager September 2021  |  3 min read DOWNLOAD BRIEF Earlier this year, we debuted our Depletion Optimization Tool, which has since been … Read more Production Planning Tool Gives Wineries Ability to Dynamically Plan for Future Releases

E-Edition Engagement a Leading Indicator for Print to Digital Conversions

By Matthew Lulay, Managing Director of Digital Services August 2021  |  4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more E-Edition Engagement a Leading Indicator for Print to Digital Conversions

Evaluate the Price Elasticity With Each Varietal

Price Elasticity and Inventory Depletion Optimization Two of the most important areas for a winery (outside of making great wine) is understanding the price elasticity of each varietal for the … Read more Evaluate the Price Elasticity With Each Varietal

DTC “Micro Campaign” Tools

Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools  The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more DTC “Micro Campaign” Tools

COMMON QUESTIONS & EXPERT ANSWERS

How Mather Economics helps wineries prosper with big data. Download FAQ A massive opportunity exists for wineries to unlock the potential of their first party data, but getting there requires some … Read more COMMON QUESTIONS & EXPERT ANSWERS

New Tool Takes DTC to the Next Level

Wineries possess the information needed to make intelligent, data-driven pricing decisions.  The only piece missing is the expertise and experience to unlock the potential of this data to drive revenue … Read more New Tool Takes DTC to the Next Level

UGA Alumni Spotlight: Matt Lindsay – Grape Expectations

Alumni Spotlight • Business & Economy Matt Lindsay: Grape Expectations by Keith Herndon Matt Lindsay BBA ’92, PhD ’99 is the president of Mather Economics, an Atlanta-based economics consulting firm. Since its … Read more UGA Alumni Spotlight: Matt Lindsay – Grape Expectations

Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

Subscriber Benchmarking Report Release

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more Subscriber Benchmarking Report Release

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