MEDIA MIXED-MODELING

Mather’s insights from media mixed-modeling enable the efficient allocation of marketing investments across channels to maximize sales levels for a given marketing budget. These models also provide insight into the right mix of brand promotion versus sales promotions. Media mixed-modeling measures the lift from marketing and advertising campaigns to determine how various channels contribute to sales volume growth using econometric regression to move beyond single-point attribution.

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Align your advertising inventory sales to create organizational growth
Meet the experts
Matt Lindsay, Ph.D.
President
Matthew Lulay, MS
Managing Director, Consulting Services
Luke Boutwell, Ph.D.
Senior Manager, Special Projects
"In the end the numbers always hold the weight of truth and that is what Mather was able to do for us. They helped us use our data in a way we had not been, in order to pinpoint our most viable options."
Vice President, Chief Revenue Officer
U.S. News Paper Publisher
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