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Pandemic Prompts Evaluation of Print Delivery Days – America’s Newspapers Webinar
August 27 @ 2:00 pm - 3:00 pm
The economics of profitably printing and delivering newspapers has become increasingly challenging, and the COVID-19 pandemic has accelerated the need for publishers to evaluate their business models, including the number of print service days. Most publishers are experiencing double-digit declines in advertising revenue, and the recovery to pre-COVID trends is expected to take a year or more. How can newspapers recoup that lost revenue in savings?
Join the Mather team as we share how our client partners are navigating scenario planning for print delivery day reductions through custom-built subscription and advertising revenue forecasting tools.
Speakers from the Mather team: