Wine & Beverage
Wine sales continue their upward trend since 1994. Strong consumer confidence and a healthy US economy have contributed to the record setting performance. However, competition is growing with more than 11,000 wineries in North America, providing consumers with more choices and access to different products than ever before. Direct to Consumer sales have become a priority, and an opportunity to grow top-line revenue, while establishing a personal relationship with consumers.
Services We Offer
Mather Economics’ helps our clients use their existing data to develop actionable insights to increase direct-to-consumer revenues through price optimization, wine club churn modeling application and re-acquisition scoring programs. By understanding customer behavior, we help our clients build pricing, acquisition and retention strategies that can help them stand out.