Mather Economics

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November 2018

Strategic Advertising Practices within the Media Industry

October 2018

Pricing Case Study: Analyzing the Impact of Dynamic Pricing vs. Traditional Step-Up Programs

August 2018

Case Study: Large Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives

May 2018

News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 


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