Mather Economics

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April 2020

Research highlights 7 digital subscription best practices

April 2020

Finding Stability During Times of Crisis and Risk

April 2020

Digital Subscription Benchmarks, Best Practices During COVID-19 Pandemic

March 2020

Mather Economics – Wine Brochure

June 2019

Getting to Know Your Audience: Mobile App Subscription Analytics

August 2017

Customer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want

August 2017

An Introduction to Utilizing Benchmark Data

August 2017

Monetising Audience Data: Media’s New Business Model

July 2015

What’s the key to boosting newspaper profitability?

July 2015

2014 Mather Symposium “CLV: What is your relationship worth?”

July 2015

The Mather yield management program that maximizes operating margins

July 2015

Increase ad revenue without causing advertising volume losses

July 2015

Best practice and strategy for handling digital content

July 2015

Comprehensive econometric model to optimize digital ad revenue

July 2015

Customer Lifetime Value (CLV) For Newspapers

July 2015

Mather Benchmarking Program for Newspapers

Clients

USA Today
nrc media
BDN Maine
The Virginian-Pilot
Gannett logo
Alaska Dispatch News logo
APN News & Media logo
BH Media Group Logo
Fairfax Media logo
New York Lottery logo