Managing Director, Europe
Liesbeth Nizet, Mediahuis’ current Change Director B2C, will begin her role as Managing Director of Mather’s new European division from October 1st. Mather Economics will be opening a new office in Antwerp, Belgium. In her new role, Liesbeth will be responsible for the start-up of the Antwerp office from where she will be in charge of the further development and growth of Mather within the European market.
Liesbeth has over 12 years of experience in the media industry. After an initial experience in e-commerce, she started in the newsroom of Mediahuis as deputy-chief of online news. She later evolved into a business leader in (digital) subscription marketing and revenue strategies building multidisciplinary teams to reach subscription goals. Connecting the gaps between business and technology, she ensured Mediahuis and its markets realized subscription growth and engagement in a scalable and sustainable way. In addition to her proficiency in understanding the customer journey, Liesbeth is also a digital transformation expert, both in strategy and leadership and change management.
Who is someone you admire, and why?
As a fan of the Miami Heat, I have always admired their team President and basketball legend, Pat Riley. I have been fascinated with him since I first read a story of his perseverance during my childhood featured in an edition of Chicken Soup for the Soul. I then grew up to eventually read a book that he authored called The Winner Within: A Life Plan for Team Players. In my opinion, Riley does an outstanding job of blending team concepts in sports and business in this book, and I have viewed those around me in every sort of team setting differently ever since.
Riley demands excellence and is a no-nonsense businessman and team leader of the Miami Heat, dealing with strong personalities such as those of Kareem Abdul-Jabbar, Earvin “Magic” Johnson, Patrick Ewing, Alonzo Mourning, Shaquille O’Neal, Dwyane Wade, LeBron James, and Jimmy Butler during his 55-year career with numerous championships to his name as a player, coach, and executive. He is the type of person I would like to be one day. It all starts with being a team player and giving it your all no matter the type of team, the size, or the stakes. I truly believe in that.
If you could spend a week anywhere in the world, where would it be and why?
I would like to visit Spain for the first time and explore all parts of the country, ranging from the countryside to major cities such as Barcelona and Madrid. I would like to surround myself with an old-world culture and learn more about a place so far away from home but one where I have familial ties. I know that the food, people, and music would be incredible, so hopefully, a week would give me enough time to experience it all!