Listener™
Uncovering hidden opportunities starts with “listening” to what the market is telling you. Appropriately named, Listener collects data from digital customer activity to grow audience engagement, build subscriber revenue, protect and improve advertising revenue, and publish the right mix of content for your digital properties.
What is Listener and How Does it Work?
Listener is a modern data platform that delivers results by helping to grow and monetize your audience as well as provide cutting-edge metrics for content production. Data-driven audience segments identify users across the value spectrum from flybys to moderately engaged customers who need nurturing, to those who are willing to pay if given the right offer. The analytics are made actionable through your existing fulfillment systems, such as paywalls, ad servers, and email platforms. Mather supplies the data, the intelligence, the data scientists, A/B testing, and recommendations to help you leverage the advanced analytics used by industry leaders at a fraction of the price, and the time, of buying these resources separately.
Many sites are slowed down by multiple tracking systems that capture duplicative data, that are not yielding actionable intelligence, and are siloed from the rest of your data. Nearly every digitally focused company is facing this issue. Listener solves this problem by integrating with ad servers, content management systems, paywalls, e-commerce engines, email systems, data management platforms, marketing hubs, and even homegrown systems. Data is captured from key systems to analyze audience and content data holistically and then connected to systems that execute campaigns, marketing, and targeted actions.
Services We Offer
Data alone has limited value. Listener offers a suite of predictive analytics and data scientists focused on turning that data into actionable items and real results. Our industry experts have a wealth of experience in partnering with leading brands to identify custom strategy, measurable goals, and precise tactics to deliver value.
Digital Analytics – Audience
ToggleAggregated historical metrics from tools like SiteCatalyst and Google Analytics are no longer enough to drive growth and engagement. Our audience analytics is data-driven and specific to your users and how they engage with your site. Standard segments use key engagement metrics not found on other platforms to filter out the flybys and find your fanatics. Our proprietary clustering methodology identifies behaviors and content preferences such as headline-skimmers who don’t read articles or intermittent ad blockers. Our predictive modeling methodology finds audiences that are likely to share their emails, pay for content, generate the most advertising revenue, as well as those that are prone to disengage
Content Economics
ToggleListener approaches content differently than other analytics tools. Our predictive models take a long-term strategic view to identify what content, authors, and articles generate the most ad revenue, the best advertising yield, the most engagement from your core and target audience, and the most conversions of anonymous visitors to paying subscribers. Beyond the raw metrics, we also score each article from 1-100 so editors can quickly find what works and doesn’t work. Lastly, our content recommendation engine identifies how to adjust your publication schedule and mix to maximize results. Whether it’s finding content that resonates with your core audience or identifying content that leads directly to the bottom line, our Content Package is perfect for content creators who are ready to move beyond counting page views.
Digital Advertising First-Party Data
ToggleWith downward pressure on CPMs and higher expectations from advertisers to target precise audiences, many digital properties are looking for ways to use their first-party data. With Listener, the high-value audiences unique to your site are integrated into data management platforms, ad servers, or programmatic exchanges and retargeting tools so you can focus on execution rather than digging through data. Lookalikes are also identified and connected to expand the reach of any advertiser campaigns. Our hands-on, data-driven approach can help you show your advertisers who they reached and measurable ROI with in-store sales data. Our attribution modeling and insights ensure your value proposition is clear to advertisers. Close the deal with confidence and show your advertisers your value with a scientific approach to first-party data.
Digital Data Science as a Service
ToggleListener also provides a turnkey data-science solution for those who have the vision but don’t want to spend top dollar. Now, there’s no need to worry about your data infrastructure, hiring data scientists and developers or trying to get answers out of siloed data sources. We connect the dots within your organization to build a comprehensive and custom audience hub that generates reporting, supplies campaign target lists, supports marketing automation enables ad-hoc queries, and enables advanced analytics such as churn probability, customer lifetime value, clustering, and other profiling. We partner with your team to build custom solutions and A/B tests to measure and grow new revenue.
Digital Revenue Yield Management
ToggleOrganizations with subscription and advertising revenue are often divided and unsure of how to optimize strategy and tactics so neither revenue stream is impacted negatively. Being too aggressive with digital subscriptions may lead to lost advertising revenue while being trapped by potential advertising revenue risk may leave incremental subscription revenue unrealized. Listener bridges the disconnect and clearly identifies what strategies will lead to the most net revenue across advertising and subscriptions. Listener analytics can make any paywall an intelligent paywall that balances potential ad risk with incremental subscription revenue by moving away from a one-size-fits-all strategy. We not only find the best outcomes but also help implement solutions within your existing paywall.
Case Studies
Clients
