What is Listener and How Does it Work?
Listener is a modern data platform that delivers results by helping to grow and monetize your audience as well as provide cutting-edge metrics for content production. Data-driven audience segments identify users across the value spectrum from flybys to moderately engaged customers who need nurturing, to those who are willing to pay if given the right offer. The analytics are made actionable through your existing fulfillment systems, such as paywalls, ad servers, and email platforms. Mather supplies the data, the intelligence, the data scientists, A/B testing, and recommendations to help you leverage the advanced analytics used by industry leaders at a fraction of the price, and the time, of buying these resources separately.
Many sites are slowed down by multiple tracking systems that capture duplicative data, that are not yielding actionable intelligence, and are siloed from the rest of your data. Nearly every digitally focused company is facing this issue. Listener solves this problem by integrating with ad servers, content management systems, paywalls, e-commerce engines, email systems, data management platforms, marketing hubs, and even homegrown systems. Data is captured from key systems to analyze audience and content data holistically and then connected to systems that execute campaigns, marketing, and targeted actions.