Listener approaches content differently than other analytics tools. Our predictive models take a long-term strategic view to identify what content, authors, and articles generate the most ad revenue, the best advertising yield, the most engagement from your core and target audience, and the most conversions of anonymous visitors to paying subscribers. Beyond the raw metrics, we also score each article from 1-100 so editors can quickly find what works and doesn’t work. Lastly, our content recommendation engine identifies how to adjust your publication schedule and mix to maximize results. Whether it’s finding content that resonates with your core audience or identifying content that leads directly to the bottom line, our Content Package is perfect for content creators who are ready to move beyond counting page views.

With downward pressure on CPMs and higher expectations from advertisers to target precise audiences, many digital properties are looking for ways to use their first-party data. With Listener, the high-value audiences unique to your site are integrated into data management platforms, ad servers, or programmatic exchanges and retargeting tools so you can focus on execution rather than digging through data. Lookalikes are also identified and connected to expand the reach of any advertiser campaigns. Our hands-on, data-driven approach can help you show your advertisers who they reached and measurable ROI with in-store sales data. Our attribution modeling and insights ensure your value proposition is clear to advertisers. Close the deal with confidence and show your advertisers your value with a scientific approach to first-party data.

Listener also provides a turnkey data-science solution for those who have the vision but don’t want to spend top dollar. Now, there’s no need to worry about your data infrastructure, hiring data scientists and developers or trying to get answers out of siloed data sources. We connect the dots within your organization to build a comprehensive and custom audience hub that generates reporting, supplies campaign target lists, supports marketing automation enables ad-hoc queries, and enables advanced analytics such as churn probability, customer lifetime value, clustering, and other profiling. We partner with your team to build custom solutions and A/B tests to measure and grow new revenue.

Organizations with subscription and advertising revenue are often divided and unsure of how to optimize strategy and tactics so neither revenue stream is impacted negatively. Being too aggressive with digital subscriptions may lead to lost advertising revenue while being trapped by potential advertising revenue risk may leave incremental subscription revenue unrealized. Listener bridges the disconnect and clearly identifies what strategies will lead to the most net revenue across advertising and subscriptions. Listener analytics can make any paywall an intelligent paywall that balances potential ad risk with incremental subscription revenue by moving away from a one-size-fits-all strategy. We not only find the best outcomes but also help implement solutions within your existing paywall.