Mather Economics

Sort By:

Case studies in reader revenue, subscriptions, data highlight industry transformation

Google Workshop in New York

Upcoming conferences and speaking engagements

Mather’s Reader Revenue Symposium

Google News Initiative, WAN-IFRA and Mather Economics drive an ambitious program supporting digital subscriptions in Latin America

Winner of 2 First Place Global BIGGIES Awards

Successful University of Georgia – Lunch n’ Learn

Key-Takeaways from Mega Conference 2019

Happy Holidays from Matt Lindsay

The 7 Percent Rule – December 2017

The Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue – December 2017

Driving digital subscriptions: sustaining the ‘Trump Bump’ – October 2017

How the use of digital data can bring important benefits to the media

Inland Press Article on Matt Linday

Big Data and AI For Media: GLOBAL BIGGIES AWARDS – 2018

2017 Mather Symposium – Audience & Data

Shifting from Big Data to Machine Learning: Lessons Learned

When do the benefits of customer analytics justify the cost of privacy?

Mather Webinar-Budgeting 2017: Listener™ & Digital Analytics

Mather Economics: Webinar Announcement

Yield Management Using Web Analytics in Publishing

Why Publishers Need To Segment Their Audiences

Using segmentation to grow paying digital audiences

Listener™ mentioned in NetNewsCheck article

Ad sales revenues-then and now

Evolution of print media and applying big data

Changing the Economics and the Use of Data in the News Media

Leveraging Customer Data to Drive Business Strategy

Digital engagement creates economic returns

Listener™ article from a client’s perspective

Publish Asia 2015, Bangkok: “Using Data and Analytics to Develop Strategy and Increase Newspaper Revenue and Profitability”

Working smarter and harder

Listener Tool Featured in E&P article

Customer Lifetime Value: The best foundation for your acquisition, retention and distribution model

Mather Economics Climbs to Top 20 in University of Georgia’s Bulldog 100 List of Fastest-Growing Businesses

Evaluating your expense model: Potentially a big win for your bottom line

What Digital Publishers are Missing with Big Data

Bulldog 100 Announces 2015 Winners

How Newspapers Can Monetize Their Digital Audience

Mather launches data tool to aid pricing

Activation fees: What newspapers can learn from the services industry

Keys to Bundling Newspaper Products to Boost Revenue

Clients

USA Today
nrc media
BDN Maine
The Virginian-Pilot
Gannett logo
Alaska Dispatch News logo
APN News & Media logo
BH Media Group Logo
Fairfax Media logo
New York Lottery logo