22 SepMather receives Patriot Award
21 SepGoogle News Initiative
03 Aug4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
07 JulStrategies To End Your Digital Subscription Plateau
06 JulCOVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential ...
30 Jun“Preparing itself for a radically different future”: How publishers are emerging from ...
27 AprWebinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value d...
14 AprMather Continues to Help our Community During this Crucial Time
08 AprCOVID-19 bump: What it looks like now and what happens post-bump
01 AprO'Dwyer's Magazine: Mather in the News
31 MarPublishing Insider News Post
27 MarDigital Subscription Benchmarks during COVID-19 Pandemic
28 JanTrends that help publishers acquire and retain digital subscribers
26 NovUser engagement, environment are key inputs driving propensity to subscribe
05 NovSubscriber Yield Management Grows Long-Term Consumer Revenue
29 OctPrice elasticity tests yield revenue opportunities for publishers
03 OctCase studies in reader revenue, subscriptions, data highlight industry transformation
27 AugVolunteering with the CAC
07 AugWhat is the market solution for content revenue sharing?
08 JulWhere should analytics live within a media organization?
04 JunSubscription Pricing: 3 key industry questions
04 JunApple News+ Dilemma Stalking Big Media
03 JunGetting to know your audience: Introducing mobile app subscription analytics
13 MayPerformance metrics help news brands, employees
08 MarThere's NO competition: Listener™ closes the gap between Data, Insights and Action
07 MarContent that converts subscribers is not necessarily what will retain them long term
21 FebBuild a Successful Propensity Model to Grow Revenue
05 FebWhy Core Audience Relationships Should be a KPI for Media Companies
11 Dec4 steps for implementing data in the subscription process
13 NovINMA Consumer Engagement Summit - November 2018
09 NovA unique perspective of your website through the eyes of a hiker
08 NovWhere in the world is Bob Terzotis?
10 SepMaximizing Audience Revenue while Minimizing Advertising Loss
08 AugNew publishers rethink premium day practices
18 JulAdversity means innovative revenue trials for global media companies - June 2018
18 Jul7 things publishers should be doing to transition their businesses - June 2018
18 JulNews product innovation, data-based acquisition strategies transform media industry - Apri...
18 JulWhat is the value of a digital subscriber? - April 2018
18 JulOvercoming paid content challenges with mass personalisation - March 2018
18 JulFuture of news media: content, advertising personalisation - February 2018
18 JulHow customer lifetime value equals more digital revenue - November 2017
18 JulUsing data to determine audience price points, increase reader revenue - October 2017
18 JulListening to readers involves personal interaction + data - September 2017
18 Jul6 techniques to understand your media customer’s needs - August 2017
18 JulTrade-offs between personal data privacy, customer analytics - August 2017
17 Jul6 questions to ask when growing revenue using analytics - July 2017
17 JulMarket-based pricing boosts yield, protects vulnerable subscribers - July 2017
17 JulThe audience-newspaper relationship: Don’t break up over money - June 2017
17 JulHow NRC, Newsday invested in current readers without going bankrupt - June 2017
17 JulHow NRC reconfigured its subscription sales model - June 2017
17 JulData, not gut feelings, should set price for new subscribers - May 2017
17 JulHow to use Big Data (correctly) to bring in reader revenue - April 2017
17 JulResearch shows ad-blocker link to higher reader engagement - April 2017
17 JulThe publisher’s digital dilemma: balancing quality, profits - February 2017
17 JulNewsday data analytics boost subscriber retention - September 2016