News Room
 
Four themes emerging from the Mather Symposium
READ MORE
Our key takeaways of the INMA Digital Subscription Summit
READ MORE
Meet the Speakers—2023 Mather Revenue Symposium
READ MORE
A Year in Review and Expectations for 2023 Media Industry
READ MORE
Subscription Pricing Optimization Tactics featuring TIME Magazine
READ MORE
From Print to Digital: Managing the Economics of Media Change
READ MORE
VIEW MORE
Turn inflation into opportunity to advance your strategic pricing agenda
READ MORE
Apple, Spotify podcast feeds pose challenges for growing subscriptions
READ MORE
How aggressive should publishers be with their print subscription pricing strategy?
READ MORE
Wine Industry Sales Symposium Recap
READ MORE
3 data science use cases demonstrate news publisher monetization options
READ MORE
Employee Spotlight featuring Rebekah Day
READ MORE
3 challenges and opportunities in media publishing and magazines in 2022
READ MORE
How to Measure Tradeoffs in your Go-to-Market Offers
READ MORE
Media should optimise go-to market offers with lifetime value as North Star
READ MORE
Research shows difference in COVID, Ukraine news engagement
READ MORE
Premium content models, customer lifetime value add necessary layer to monetization strate...
READ MORE
An inside look at a registration wall launch
READ MORE
News from the Media Revenue Intelligence expert
READ MORE
Get to know Katie Ruane, an expert in growing digital revenue
READ MORE
Meet Nathan Hart: Wine Analytics Expert
READ MORE
Mather appoints David Clinch as Global Head of Partnerships
READ MORE
Impact from Subscriber-Only (Premium) Content
READ MORE
Meet the newest members of Mather Economics
READ MORE
Production Planning Tool Gives Wineries Ability to Dynamically Plan for Future Releases
READ MORE
E-Edition Engagement a Leading Indicator for Print and Digital Conversions
READ MORE
Sustainable Digital Business Models for Newspapers
READ MORE
News Publishers Should Charge More For Digital Offerings - Publisher Insider
READ MORE
Improve conversion volume and revenue with targeted promo offers
READ MORE
Insights from the GNI LATAM Subscriptions Lab
READ MORE
Audience? Everyone has a part to play...
READ MORE
E&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
READ MORE
Mather releases its Digital Audience Benchmarking Report
READ MORE
Riding the wave of subscription demand during a news cycle
READ MORE
Mather announces new additions to the senior management team
READ MORE
Benchmarks show importance of news subscriber yield management
READ MORE
Zephr: The Best-of-Breed Technology Series | Mather Economics
READ MORE
Local Media Group Teams With Mather On Subscription Services
READ MORE
11 Audience Insights Remembered from 2020
READ MORE
Local News Outlets Boost Digital Subscriptions by About 50% in a Year
READ MORE
5 lessons from 5 years of transformation at Belgium’s Mediahuis
READ MORE
Reestablishing our journalistic value: Publishers make more of their exclusive subscriber...
READ MORE
Two Major Industry Players Join Medill’s New Subscriber Index
READ MORE
Engagement and Subscription Benchmarks Compare Peers in the Americas and Europe
READ MORE
Spokesman-Review increases subscriptions, decreases churn with better communication
READ MORE
Low Price Sensitivity Opens Doors for Digital Subscription Pricing Optimization
READ MORE
Customer Churn Prediction and Mediation
READ MORE
Mather receives Patriot Award
READ MORE
Google News Initiative
READ MORE
4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
READ MORE
Strategies To End Your Digital Subscription Plateau
READ MORE
COVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential ...
READ MORE
“Preparing itself for a radically different future”: How publishers are emerging from ...
READ MORE
Webinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value d...
READ MORE
Mather Continues to Help our Community During this Crucial Time
READ MORE
COVID-19 bump: What it looks like now and what happens post-bump
READ MORE
O'Dwyer's Magazine: Mather in the News
READ MORE
Publishing Insider News Post
READ MORE
Digital Subscription Benchmarks during COVID-19 Pandemic
READ MORE
Trends that help publishers acquire and retain digital subscribers
READ MORE
User engagement, environment are key inputs driving propensity to subscribe
READ MORE
Subscriber Yield Management Grows Long-Term Consumer Revenue
READ MORE
Price elasticity tests yield revenue opportunities for publishers
READ MORE
Case studies in reader revenue, subscriptions, data highlight industry transformation
READ MORE
Volunteering with the CAC
READ MORE
What is the market solution for content revenue sharing?
READ MORE
Where should analytics live within a media organization?
READ MORE
Subscription Pricing: 3 key industry questions
READ MORE
Apple News+ Dilemma Stalking Big Media
READ MORE
Getting to know your audience: Introducing mobile app subscription analytics
READ MORE
Performance metrics help news brands, employees
READ MORE
There's NO competition: Listener™ closes the gap between Data, Insights and Action
READ MORE
Content that converts subscribers is not necessarily what will retain them long term
READ MORE
Build a Successful Propensity Model to Grow Revenue
READ MORE
Why Core Audience Relationships Should be a KPI for Media Companies
READ MORE
4 steps for implementing data in the subscription process
READ MORE
INMA Consumer Engagement Summit - November 2018
READ MORE
A unique perspective of your website through the eyes of a hiker
READ MORE
Where in the world is Bob Terzotis?
READ MORE
Maximizing Audience Revenue while Minimizing Advertising Loss
READ MORE
New publishers rethink premium day practices
READ MORE
Adversity means innovative revenue trials for global media companies - June 2018
READ MORE
7 things publishers should be doing to transition their businesses - June 2018
READ MORE
News product innovation, data-based acquisition strategies transform media industry - Apri...
READ MORE
What is the value of a digital subscriber? - April 2018
READ MORE
Overcoming paid content challenges with mass personalisation - March 2018
READ MORE
Future of news media: content, advertising personalisation - February 2018
READ MORE
How customer lifetime value equals more digital revenue - November 2017
READ MORE
Using data to determine audience price points, increase reader revenue - October 2017
READ MORE
Listening to readers involves personal interaction + data - September 2017
READ MORE
6 techniques to understand your media customer’s needs - August 2017
READ MORE
Trade-offs between personal data privacy, customer analytics - August 2017
READ MORE
6 questions to ask when growing revenue using analytics - July 2017
READ MORE
Market-based pricing boosts yield, protects vulnerable subscribers - July 2017
READ MORE
The audience-newspaper relationship: Don’t break up over money - June 2017
READ MORE
How NRC, Newsday invested in current readers without going bankrupt - June 2017
READ MORE
How NRC reconfigured its subscription sales model - June 2017
READ MORE
Data, not gut feelings, should set price for new subscribers - May 2017
READ MORE
How to use Big Data (correctly) to bring in reader revenue - April 2017
READ MORE
Research shows ad-blocker link to higher reader engagement - April 2017
READ MORE
The publisher’s digital dilemma: balancing quality, profits - February 2017
READ MORE
Newsday data analytics boost subscriber retention - September 2016
READ MORE
Optimize your data. We’re here to help.

Subscribe to our newsletter!