News Room
 
Mather receives Patriot Award
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Google News Initiative
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4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
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Strategies To End Your Digital Subscription Plateau
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COVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential ...
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“Preparing itself for a radically different future”: How publishers are emerging from ...
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Webinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value d...
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Mather Continues to Help our Community During this Crucial Time
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COVID-19 bump: What it looks like now and what happens post-bump
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O'Dwyer's Magazine: Mather in the News
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Publishing Insider News Post
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Digital Subscription Benchmarks during COVID-19 Pandemic
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Trends that help publishers acquire and retain digital subscribers
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User engagement, environment are key inputs driving propensity to subscribe
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Subscriber Yield Management Grows Long-Term Consumer Revenue
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Price elasticity tests yield revenue opportunities for publishers
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Case studies in reader revenue, subscriptions, data highlight industry transformation
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Volunteering with the CAC
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What is the market solution for content revenue sharing?
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Where should analytics live within a media organization?
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Subscription Pricing: 3 key industry questions
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Apple News+ Dilemma Stalking Big Media
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Getting to know your audience: Introducing mobile app subscription analytics
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Performance metrics help news brands, employees
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There's NO competition: Listener™ closes the gap between Data, Insights and Action
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Content that converts subscribers is not necessarily what will retain them long term
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Build a Successful Propensity Model to Grow Revenue
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Why Core Audience Relationships Should be a KPI for Media Companies
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4 steps for implementing data in the subscription process
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INMA Consumer Engagement Summit - November 2018
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A unique perspective of your website through the eyes of a hiker
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Where in the world is Bob Terzotis?
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Maximizing Audience Revenue while Minimizing Advertising Loss
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New publishers rethink premium day practices
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Adversity means innovative revenue trials for global media companies - June 2018
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7 things publishers should be doing to transition their businesses - June 2018
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News product innovation, data-based acquisition strategies transform media industry - Apri...
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What is the value of a digital subscriber? - April 2018
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Overcoming paid content challenges with mass personalisation - March 2018
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Future of news media: content, advertising personalisation - February 2018
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How customer lifetime value equals more digital revenue - November 2017
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Using data to determine audience price points, increase reader revenue - October 2017
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Listening to readers involves personal interaction + data - September 2017
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6 techniques to understand your media customer’s needs - August 2017
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Trade-offs between personal data privacy, customer analytics - August 2017
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6 questions to ask when growing revenue using analytics - July 2017
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Market-based pricing boosts yield, protects vulnerable subscribers - July 2017
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The audience-newspaper relationship: Don’t break up over money - June 2017
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How NRC, Newsday invested in current readers without going bankrupt - June 2017
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How NRC reconfigured its subscription sales model - June 2017
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Data, not gut feelings, should set price for new subscribers - May 2017
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How to use Big Data (correctly) to bring in reader revenue - April 2017
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Research shows ad-blocker link to higher reader engagement - April 2017
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The publisher’s digital dilemma: balancing quality, profits - February 2017
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Newsday data analytics boost subscriber retention - September 2016
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