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Reestablishing our journalistic value: Publishers make more of their exclusive subscriber...
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Two Major Industry Players Join Medill’s New Subscriber Index
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Engagement and Subscription Benchmarks Compare Peers in the Americas and Europe
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Spokesman-Review increases subscriptions, decreases churn with better communication
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Low Price Sensitivity Opens Doors for Digital Subscription Pricing Optimization
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Customer Churn Prediction and Mediation
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Mather receives Patriot Award
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Google News Initiative
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How Newspapers Can Profit With Cuts To Print Days
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4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
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Strategies To End Your Digital Subscription Plateau
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COVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential ...
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“Preparing itself for a radically different future”: How publishers are emerging from ...
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Wine Industry June 2020 Press Release
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Webinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value d...
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Mather Continues to Help our Community During this Crucial Time
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COVID-19 bump: What it looks like now and what happens post-bump
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O'Dwyer's Magazine: Mather in the News
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Publishing Insider News Post
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Digital Subscription Benchmarks during COVID-19 Pandemic
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COVID-19: A letter from Mather Economics
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User engagement, environment are key inputs driving propensity to subscribe
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Project Update – Mather Economics and the Google News Initiative LATAM Subscription Lab
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Price elasticity tests yield revenue opportunities for publishers
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Case studies in reader revenue, subscriptions, data highlight industry transformation
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Google Workshop in New York
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Upcoming conferences and speaking engagements
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Mather's Reader Revenue Symposium
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Google News Initiative, WAN-IFRA and Mather Economics drive an ambitious program supportin...
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Winner of 2 First Place Global BIGGIES Awards
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Successful University of Georgia - Lunch n' Learn
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Key-Takeaways from Mega Conference 2019
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Happy Holidays from Matt Lindsay
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The 7 Percent Rule - December 2017
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The Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue - Decembe...
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Driving digital subscriptions: sustaining the 'Trump Bump' - October 2017
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How the use of digital data can bring important benefits to the media
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Inland Press Article on Matt Linday
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Big Data and AI For Media: GLOBAL BIGGIES AWARDS - 2018
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2017 Mather Symposium – Audience & Data
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Shifting from Big Data to Machine Learning: Lessons Learned
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When do the benefits of customer analytics justify the cost of privacy?
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Mather Webinar-Budgeting 2017: Listener™ & Digital Analytics
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Mather Economics: Webinar Announcement
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Yield Management Using Web Analytics in Publishing
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Why Publishers Need To Segment Their Audiences
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Using segmentation to grow paying digital audiences
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Listener™ mentioned in NetNewsCheck article
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Ad sales revenues-then and now
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Evolution of print media and applying big data
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Changing the Economics and the Use of Data in the News Media
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Leveraging Customer Data to Drive Business Strategy
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Digital engagement creates economic returns
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Listener™ article from a client’s perspective
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Publish Asia 2015, Bangkok: “Using Data and Analytics to Develop Strategy and Increase N...
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Working smarter and harder
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Listener Tool Featured in E&P article
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Customer Lifetime Value: The best foundation for your acquisition, retention and distribut...
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Mather Economics Climbs to Top 20 in University of Georgia's Bulldog 100 List of Fastest-G...
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Evaluating your expense model: Potentially a big win for your bottom line
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What Digital Publishers are Missing with Big Data
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Bulldog 100 Announces 2015 Winners
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How Newspapers Can Monetize Their Digital Audience
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Mather launches data tool to aid pricing
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Activation fees: What newspapers can learn from the services industry
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Keys to Bundling Newspaper Products to Boost Revenue
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