Changing the Economics and the Use of Data in the News Media

In an article, “Changing the Economics and the Use of Data in the News Media,” Mather President Matt Lindsay wrote April 10 for Talking New Media, Matt describes how current factors are leading the press away from an advertising-dominant revenue model to one where the audience is the primary revenue source. With that, he said, comes publishers’ increased reliability on data to understand their customers, segment them based on their preferences and price elasticity and target them for acquisition, up-sell and retention offers. Matt further cites in the article challenges and solutions to help lead publishers to success in this new era. Read the full article here.

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