Customer Lifetime Value: The best foundation for your acquisition, retention and distribution model

CLV was the topic of a recent article by Bob Terzotis and Jack Curran of Mather Economics published on March 9 in the SNPA online newsletter.  The article explains how CLV is calculated for both subscribers and potential subscribers and how it can be used to significantly improve targeting for acquisition and retention campaigns. The team also shares a list of best practices for successfully applying the results of CLV scoring. Read the article here.

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