“Digital engagement creates economic returns,” an article by Mather Economics President Matt Lindsay, was published Apr. 7 on the Southern Newspaper Publishers Association website and in its e-newsletter. In the article, Matt notes that the digital environment has opened for publishers a channel for greater knowledge about how readers consume content, and thus the opportunity for developing better operating strategies. “In today’s publishing environment, it is possible to see precisely what content leads to the most engagement, meaning how many readers are consuming content and for how long, and thus we can use these insights to manage the business,” he said. Read more of Matt’s commentary in the full article here.