Evolution of print media and applying big data

Unfolding the story of how publishers have begun to use big data, as well as how they can use it wisely, is the focus of Mather’s Arvid Tchivzhel in his May 1 byline article, “Evolution of print media and applying big data,” in WAN-IFRA’s RIND Survey. A list concisely enumerates the characteristics of big data and includes some helpful tips for print media on how to properly execute a big data solution that benefits the company and its customers. Read the full article here.