Leveraging Customer Data to Drive Business Strategy

A recent article by Mather Economics President Matt Lindsay, “Leveraging Customer Data to Drive Business Strategy,” was published in the March issue of Inland Press Association’s The Inlander. In the article, Matt discusses the frequent scenario in which many publishers realize the opportunity to use big data and are spending large sums to capture it, but they often are unable to realize a return on this investment because a significant gap exists between having the data on hand and actually putting it to good use. Matt offers solutions in the article, as well, which include inviting publishers to call upon the Mather Economics team to support meaningful, profitable, analytics for publishers. See full article on p. 12 here.

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