Listener Tool Featured in E&P article

Look Ahead: All Ears

The new Listener™ tool from Mather Economics was the subject of a March 10 article onEditor & Publisher’s daily news feed.  As Mather President Matt Lindsay describes in the article, “Until now, there hasn’t been a cost-effective tool that can consolidate online and offline data, and allow publishers to gain an in-depth understanding of how users interact with online content and brands. Listener solves the problem and provides visibility into digital operations and revenue with one log-in and one dashboard across all of the client’s platforms and business systems.”

Officially launched in January, Listener is currently used by about 50 clients. A trial period is available for those interested in seeing first-hand how it works. Read the full article.

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