Look Ahead: All Ears
The new Listener™ tool from Mather Economics was the subject of a March 10 article onEditor & Publisher’s daily news feed. As Mather President Matt Lindsay describes in the article, “Until now, there hasn’t been a cost-effective tool that can consolidate online and offline data, and allow publishers to gain an in-depth understanding of how users interact with online content and brands. Listener solves the problem and provides visibility into digital operations and revenue with one log-in and one dashboard across all of the client’s platforms and business systems.”
Officially launched in January, Listener is currently used by about 50 clients. A trial period is available for those interested in seeing first-hand how it works. Read the full article.