Local Media Group Teams With Mather On Subscription Services

By Rob Williams

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The Local Media Consortium and consulting firm Mather Economics formed a partnership to provide digital subscription services to media companies that belong to the group.

The consortium, whose membership consists of more than 90 companies with 4,500 local media outlets, uses its purchasing power to negotiate money-saving deals for members.

Mather is offering media companies access to services including consulting, audience and content analytics, industry benchmarking, data reports and its Listener data analytics platform, according to an announcement. The Atlanta-based firm provides services that include subscription management and customer data analytics.

LMC’s addition of Mather to its stable of approved vendors comes as local media outlets, including newspaper publishers, work to develop additional sources of revenue amid a decline in print advertising.Email newsletters are generally seen as a way of connecting directly with online readers, supporting efforts to sell digital advertising or subscriptions.

“By working with the LMC, Mather is able to offer comprehensive reader revenue solutions for local news outlets that would otherwise be unable to afford these necessary services,” Matt Lindsay, president of Mather, stated. “As part of this offering, Mather will help local media companies implement profit-maximizing strategies for reader-revenue.”
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