Blog - Mather Economics

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

By: Matt Lindsay, Xavier van Leeuwe and Matthijs van de Peppel President NRC Media and Mather Economics, Director of Marketing and Data, and Manager of the Data Intelligence and Customer Relationship … Read more

By: Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay Director of Marketing and Data, Manager of the Data Intelligence and Customer Relationship Management Team, and President NRC Media … Read more

By: Xavier van Leeuwe, Matt Lindsay, Matthijs van de Peppel It is obvious that the use of data can make news organisations thrive. But many publishers and editors need a … Read more

By: Matt Lindsay President of Mather Economics In my last INMA Satisfying Audiences blog post, I discussed how publishers balance the quantity of audience impressions with the quality of content and … Read more

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