It’s time for a big drum-roll … today we are announcing our invited speakers for the 7th Mather Economics Symposium. May 6, 7, 10 2021 REGISTER The race for reader … Read more
News Type: Events
Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE … Read more
Published Sep 17, 2020 Google News Initiative Press Release Since launching the Google News Initiative in 2018, we’ve worked with news organizations of all sizes as they’ve adapted to the … Read more
How Analytics Can Improve Your DtC Wine Club Re-acquisitions Mather Economics expands analytics practice to provide services to wine industry Mather Economics, LLC June 16, 2020 DOWNLOAD PDF ATLANTA, Ga … Read more
Click here to listen to recording On Friday, April 24th, Mather Economics discussed the most recent benchmarks and best practices for increasing subscription revenue during the current crisis. The webinar … Read more
During these challenging times, it’s crucial to help those in your community. As part of our continued support and collaboration with Community Assistance Center, Mather Economics donated homemade protective … Read more
Reader Revenue Blog INMA 7 April 2020 By Grzegorz Piechota As countries throughout the world move through different phases along the COVID-19 trajectory, so does the bump news media … Read more
COVID-19 Driving Digital News Subscriptions By Jon Gingerich, senior editor of O’Dwyer’s monthly magazine Tue., Mar. 31, 2020 The coronavirus (COVID-19) pandemic has driven a strong increase in digital news consumption, … Read more
Article Posted on March 31, 2020 COMMENTARY Digital News Subscriptions Grow During COVID-19 Crisis by Rob Williams The coronavirus pandemic has caused advertising demand to plummet, though digital subscriptions have jumped … Read more
Full Article INMA Satisfying Audiences Blog March 2020 By Matt Lindsay and Arvid Tchivzhel Mather Economics is working with many publishers on digital audience and content analytics. We have prepared … Read more
