In a recently published article in Talking New Media, Matt Lindsay discusses the potential risk of capturing and using customer analytics. If the risk comes at a loss of the … Read more
News Type: News
Join us on Tuesday, Oct 4, 2016 2:00 PM EDT for the 3rd of our webinar series. Learn how Mather Economics can help you with digital product offerings, including Listener™, … Read more
Mather Economics is pleased to announce a webinar series taking place in August and September covering a variety of topics you might find valuable for consideration in your 2017 budget. … Read more
In a recently published article in Web Analytics World, (read the article here) Matt Lindsay discusses how yield management techniques can be applied to the data now available to digital publishers. Insights gained through analysis … Read more
In a May 21 bylined article in NetNewsCheck, Mather Economics President Matt Lindsay shares that the idea of publishers relying on audiences instead of ads for revenue is not a … Read more
An article by Mather President Matt Lindsay about why and how segmentation in the publishing industry can be used successfully to boost digital revenues appears in the May/June issue of News … Read more
Our new Listener™ tool was mentioned in this May 12 article on NetNewsCheck about the sweeping changes at The McClatchy Co. Among McClatchy’s efforts is its focus on a new data strategy, which … Read more
Writing for Data Science Central, Mather Economics President Matt Lindsay drafted a recent post about how newspapers more than a century ago derived their revenues from customers, then later shifted to … Read more
Unfolding the story of how publishers have begun to use big data, as well as how they can use it wisely, is the focus of Mather’s Arvid Tchivzhel in his … Read more
In an article, “Changing the Economics and the Use of Data in the News Media,” Mather President Matt Lindsay wrote April 10 for Talking New Media, Matt describes how current factors … Read more
