News Type: News

A recent article by Mather Economics President Matt Lindsay, “Leveraging Customer Data to Drive Business Strategy,” was published in the March issue of Inland Press Association’s The Inlander. In the article, … Read more

“Digital engagement creates economic returns,” an article by Mather Economics President Matt Lindsay, was published Apr. 7 on the Southern Newspaper Publishers Association website and in its e-newsletter. In the … Read more

Nikhil Hunshikatti, director of marketing and research with The Columbus Dispatch and a Mather Economics client, wrote an article specifying the ways Mather’s new ListenerTM; tool has benefitted his newspaper. … Read more

In a March 12 article in Gxpress, Mather President Matt Lindsay explains that revenues in the publishing industry are going to be harder to create and sustain for three reasons: … Read more

Look Ahead: All Ears The new Listener™ tool from Mather Economics was the subject of a March 10 article onEditor & Publisher’s daily news feed.  As Mather President Matt Lindsay describes in … Read more

CLV was the topic of a recent article by Bob Terzotis and Jack Curran of Mather Economics published on March 9 in the SNPA online newsletter.  The article explains how … Read more

Mather Economics has been recognized as the 18th fastest-growing business on the 2015 Bulldog 100 list. The Bulldog 100, coordinated by the University of Georgia Alumni Association, recognizes the 100 … Read more

Bob Terzotis, a vice president for Mather Economics, suggested in a recent article published on the Southern Newspaper Publishers Association’s website that publishers need to evaluate their expense model in … Read more

Matt Lindsay, president of Mather Economics, penned an article for insideBIGDATA which discusses the current technology landscape and how digital publishing industry concerns are evolving to embrace the era of big … Read more