Mather Economics President Matt Lindsay was published in the Newspaper Association of America’s (www.naa.org) e-newsletter Feb. 3. In Matt’s article, titled “How Newspapers Can Monetize Their Digital Audience,” Matt explains that to monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to … Read more

Mather Economics’ new Listener™ tool was featured in a Feb. 1 article in digital.gxpress.net. As the article states, “The product works in “near real time” to capture user data across a site and combine it with additional offline information about customers and prospects. Publishers gain a deeper understanding of the content that site visitors most value, … Read more

Chris Christian, vice president of Mather Economics, wrote an article describing how newspapers can increase revenues using acquisition fees which was published in the January 27 edition of the SNPA online newsletter. “Most newspapers should be able to generate thousands of dollars in additional revenue each month with little to no pushback from customers,” says … Read more