Receive Mather’s insights directly in your inbox! Read More insights Download Mather’s Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2026 Benchmark InsightsREAD MOREDownload Mather’s News Media Audience Benchmarks (March 2026)READ MOREHow Intelligent Pricing Works Inside a Media Subscription BusinessREAD MOREFrom Defense to Offense: The Paywall … Read more
The Mather Team Subscription pricing can be a frustrating lever for publishers to pull. Increases can deliver short-term revenue gains but later lead to higher churn, elevated save rates, or a growing share of subscribers stuck on discounted plans. Alongside that, conversion and ARPU can improve even as total starts decline. Publishers are left wondering: … Read more
By Ariel Burkett, VP of Global Sales and Marketing, Mather, and James Henderson, CEO and Founder, MonetizationOS AI is disrupting the economic bargain of the internet In the past twenty-five years, publishers cycled through more revenue models than the previous century combined. Free access gave way to banner ads, then hard paywalls, then metered access, … Read more