Sophi Retail

The Award-Winning, AI-Powered Growth Platform

Brands today are being challenged to do more with less. It has become more critical than ever to keep pace with the rapid evolution of consumer demands.

Sophi’s suite of AI-powered automation, optimization and prediction solutions can be tailored to get you to your desired business objectives faster and more efficiently.

Sophi’s award-winning tools have helped countless global publishers accelerate their business results, and its transformative technology is helping retailers, CPG brands, financial services, and many other industries do the same.

Looking at a laptop in someone else's lap from over their head

Sophi Solutions

It’s easy to move the needle when you have the right tools.
Site Automation
Streamline workflows to present your highest value content in the most valuable places across all your digital platforms, and free up your team to focus on other more valuable work. Sophi's automated content curation continuously optimizes content placement throughout the day.
Predictive Decisioning Engine
Sophi Predictive Decisioning Engine is a fully dynamic, real-time system that analyses both content + user-propensity to decide when to ask a user to register with an email address, and when to leave them alone.
for First Party Data
This personalized system is designed to get your customers to the highest value state as quickly as possible. Don’t ask someone to sign up for a low value newsletter when you actually want them to take out their credit card and make a purchase. Let Sophi fast-track progressive disclosure.

Sophi Site Automation

Automated curation of your website and newsletter content increases team efficiency. Sophi analyzes all of your content every 10 minutes to curate your content in a way that continuously optimizes your digital properties to help you achieve your business goals.

Sophi-driven pages outperform human curated pages by a significant margin and free up marketing resources to focus on building your brand in other ways.

Sophi Predictive Decisioning Engine

Other tools look solely at your readers’ propensity for a certain type of content. This can be helpful in understanding how readers behave on your site. But it’s only part of the equation.
Sophi Predictive Decisioning Engine measures both user propensity and content propensity. By taking a closer look at which content is most likely to get your readers to buy something, your editorial team will have better insights into the true value of your content.
This integrated view creates a fully dynamic decisioning engine that’s based on your own readers and your own content.

Sophi for First Party Data

Using Sophi’s decisioning engine, you can fast-track progressive disclosure, dynamically personalizing your offers in real-time. Don’t ask someone to sign up for a low value newsletter when they would actually take out their credit card and make a purchase instead.

Measure Only What Matters

How do you optimize resources when different content contributes to your business in different ways? Your custom Sophi Score takes into account the value your content has across all your platforms, audiences and touchpoints, then weights them according to the performance metrics you consider most important to your business.

See Beyond Promotion Bias

When analyzing your content, Sophi uniquely eliminates promotion bias. This lets you fairly compare content at the top of your homepage, which was promoted heavily, to content that hardly received any promotion so that you can understand what is truly, inherently valuable and what is popular simply because it was seen by many users.

Awards and Recognition

Digiday Media Awards 2021
Best Publisher Platform
Digital Media Awards Worldwide 2021
Best Paid Content Strategy

See for Yourself

Get in touch today to learn how Sophi can transform your business.
Optimize your data. We’re here to help.

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