Daily Symposium Videos
Day 1 - Cultivating a data-driven, audience-centric media enterprise

Tony Hunter, Chairman & CEO, McClatchy
The New McClatchy: Translating Strategy into Action

Pete Doucette, Chief Revenue Officer, The Philadelphia Inquirer
Building a first-party data media company: The next big transformation

Paul Verwilt, COO, Mediahuis
Dustin Tetley, Managing Director, Mather Economics
How Mediahuis' subscription engine drives pricing, retention, acquisition, and engagement success

Juan E. Pardinas, Editor-In-Chief, Reforma
Arvid Tchivzhel, Managing Director, Mather Economics
Reforma's Digital Transformation

Laurie Truitt, Vice President of Consumer Growth, TIME
The path to subscription: Nurturing the potential subscriber

Day 2 - Innovation Day: Thought leadership & partnership

Mayur Gupta, Chief Marketing & Strategy Officer, Gannett/USA Today
Gannett's subscription strategy: Operating at the intersection of brand and growth, purpose & profitability

Tim Franklin, Sr. Associate Dean, Medill School of Journalism
Edward Malthouse, Director of Research, Spiegel initiative, Northwestern University
How the benchmarking tool would shape McClatchy's reader revenue strategy
Shannan Bowen, Director of Product Engagement, McClatchy

Claire Overstall, Global Head of Customer, The Economist
Targeted products at the forefront of The Economist's subscription growth strategy

Aaron Kotarek, SVP Audience & Operations, Oahu Publications
How Oahu Publishing saved $1 million on credit card fees

Sammy Papert, Media Ambassador, Menio Global
How media companies can save 50%+ on credit card fees

John Tierney, Senior Director of Ticketing, Major League Baseball (MLB)
Stages of the MLB Ticketholder Customer Lifecycle

Day 3 - Mapping the Future of Subscription Strategy and Tactics

Ben Monnie, Director of Global Partnerships, Google News Initiative
Reader Revenue Playbook: What we learned from our Reader Revenue Labs Around the World

Selma Stern, SVP Consumer Subscriptions, Inside
Success factors for subscriptions and reader revenue

Gary Lavariere, Director of Audience Development, New England Newspapers
How we drove revenue in digital and print by reducing print frequency

Pat Leader, Director of Audience, Consumer Revenue, The Spokesman-Review
Matthew Lulay, Managing Director of Mather Economics
The decision process: This is how we decided the print frequency reduction strategy

Alan Fisco, President, The Seattle Times
Publishers build on subscription wins to drive future strategy and profitability
Full speed ahead: Revenue and engagement follow focused subscriber-first strategy

Debby Krenek, Publisher, Newsday
Specialty content has a bright subscriptions future at Newsday

Jim Moroney, Proprietor - Sixmilebridge Winery, Publisher & CEO, The Dallas Morning News
News media and wine industry subscriptions: Like a fine wine, they become better with age, data strategy

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