The cornerstone of successful strategic implementation is measuring results. At Mather Economics, we focus on yield improvement analytics and modeling to make data actionable for our clients. We help clients implement strategies and monitor results from A-B testing to help validate lift and ROI.
Our expertise in pricing analytics and profitability-related studies is unmatched. We manage more than $4B in annualized revenues for more than 600 clients around the world. The microeconomic strategies we employ allow us to successfully help clients in industries including media, retail, telecommunications, broadcasting, banking, hospital/ healthcare, automobile, utilities, lotteries, environmental agencies, and many more. A typical ROI for an engagement with Mather Economics is 10x. Perhaps that’s why we have a 98% client retention rate. We invite you to read our case studies and consider the possibilities. Please let us know if you have questions or would like to discuss how we can help you with your data challenges.
Movie Theater Subscription Service
- Client Name:
Mather Economics was asked to be a neutral third party by a start-up movie theater subscription service and a leading movie theater chain to match data from the two companies and measure the incremental attendance and revenue from the membership program.
Mather received data from the theater chains loyalty program and the start-up’s membership list. Matches between the two customer files were identified, and these individuals were analyzed to measure the lift in movie attendance following their joining of the membership program. Mather used two methods to measure the attendance lift. The first was a comparison of attendance by person using precise comparisons of attendance before and after membership in the program. The second was an econometric model of movie attendance by person. An indicator variable for membership enabled us to estimate the marginal effect of membership on attendance.
Mather found that membership in the movie theater subscription service increased attendance by roughly 100%. We completed two reports, one for the start-up and one for the theater chain, so that confidential information for each company was kept private while overall results were shared between the two companies. The start-up has subsequently been acquired and is expanding their service nationwide.