Trusted by over 400 brands globally

From the outset, Mather Economics demonstrated a deep understanding of our needs and objectives. Their approach to analysing historical advertising data, identifying key market segments, and developing econometric models has provided us with invaluable insights into our pricing strategies.

Tony Kendall
Managing Director

We learned that if you really want to increase your price, you should look for a helping hand, because it’s not a simple job.

Koen Meeusen
Director Reader Revenue

Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success

Mark Francescutti
Director of Digital Marketing Operations and Engagement

We're extremely pleased with the performance and results being driven by Listener and associated data analytics tools. The Mather team has clearly leveraged their vast industry experience and insights to develop a product and tools that are critical to our success. And, as always, their responsiveness to our needs, support, and engagement are without peer

Chris Blaser
Vice-President, Audience and Circulation

In the end the numbers always hold the weight of truth and that is what Mather was able to do for us. They helped us use our data in a way we had not been, in order to pinpoint our most viable options.

Vice President, Chief Revenue Officer
U.S Newspaper Publisher

We are impressed with the work Mather provides to our team. Our confidence in their abilities to provide great results is of the highest-level.

Kevin Denny,
VP of Consumer Revenue

The recommendations from Mather Economics were clear, actionable, and strategically sound. They normalized rate strategies across various segments, ad types, and sales teams, which was pivotal in optimizing our pricing models.
Their expertise in developing econometric models to measure price elasticity and churn probability was invaluable, allowing us to make data-driven decisions confidently.

Maree Neale
Commercial Operations Director & Enterprise Solutions

The newsroom of the future is one where journalists can focus on finding and telling great stories – something that machines can’t do. This is why we asked our data scientists to automate the webpages, slowly and carefully testing the results before gradually implementing it across practically the entire site. And I’m very happy with the results.

David Walmsley
Editor-in-Chief

Working with Mather Economics on subscriber revenue forecasting has proven to be especially effective in improving Le Monde’s business strategy. The experience and dexterity of their teams on the topic coupled with their great knowledge of the US and European markets convinced us of the benefits of their solution to build a stronger business strategy

Lou Grasser
Head of Innovative Subscriptions

For over 10 years, Mather has been one of our most valuable partners. Their range of econometric services has played a significant role in helping us consistently achieve some of the strongest consumer metrics in the industry. Their expertise and support in consumer strategy has been instrumental to our success.

Patrick Tornabene
Chief Consumer Officer

Mather’s team was friendly, responsive, and highly knowledgeable. Their analysis provided clear direction to optimize our paywall, strategize offers for digital subscriber acquisition, and adjust print rates to address circulation trends. By implementing their quick fixes, we gained 195 new digital subscribers within the first month.

Chris Fidler
General Manager

Collaborating with Mather was instrumental in the development of our new premium subscription product. They expertly guided us through the entire process, from feature selection and pricing strategies to estimating impacts on revenue and volume. With their support, we have crafted a product that resonates with readers and positions us for sustained growth. Additionally, the responsiveness of their team is unmatched in the industry and they truly are a valued thought partner in this initiative as well as many others at the Inquirer.

Bill Tevis
VP Revenue Planning & Analysis

Mather helped us develop a strategy and tactical roadmap focused on digital subscription growth and balancing reader and advertising revenue. We created concrete targets and KPIs based on data, media expertise, and benchmarks to maximize revenue.

Peter Thiers
Strategic Media Advisor

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