Google News Initiative LATAM Subscription Lab Project Update
The Google News Initiative (GNI) LATAM Subscription Lab is moving into the final A/B testing phase, which is expected to be completed in Q1 2020.
Mather Economics has continued to work with all eight participating publishers since June 2019 and has already uncovered countless insights to support sustainable digital business models. Strategic and tactical recommendations have been made throughout the project that have already impacted critical decisions.
"There is no silver bullet or single tool that solves the question of sustainable business models. Clear vision, cross-functional organization, data-driven decisions, and disciplined testing/execution are critical for success."