Mather Economics

Case Studies

Optimal discounting strategy for large retailer

Knowledge Center

Dallas Morning News: Building a Data-Driven Newsroom

How The Dallas Morning News embraces data to make critical decisions and grow revenue In 2017, the The Dallas Morning News (DMN) was well underway with its third iteration of a paywall. The first launch of the paywall in 2011 locked certain content behind a hard paywall. This was based on a subjective decision by...

Mather's Annual Reader Revenue Symposium

Join us in Hamburg, Germany and hear from over 15 local and international speakers address how best to grow long-term revenue streams across both print and digital audiences, while preserving advertising inventory and revenue.

Expect to learn the results of INMA and Mather's research into digital subscriber acquisition, retention, and lifecycle management.



Mather Economics can help you build and maintain stronger and more profitable long-term relationships with both your print and digital subscribers and advertisers.


Mather Economics can grow your retail revenue streams with econometric insights and actionable strategies designed to maximize yield from your inventory.


Mather Economics can help your financial services company maximize business performance by transforming data into a custom analytics solution that fits your needs.


Mather Economics can help you better understand your customers by using data to reveal what is driving engagement, purchase behavior, campaign success, and more.


Mather Economics can help your healthcare organization grow revenue by gleaning critical insights from existing operational, administrative and patient-related data.


Using well-established economic and analytical methods, Mather Economics can provide independent, defensible estimates of the costs and benefits of environmental projects.


Mather Economics can help your telecommunications company use data to improve business performance by delivering a customer analytics solution that fits your needs.

Lottery & Gaming

Mather Economics can leverage econometric techniques to help lotteries improve profitability through payout level and prize structure optimization, retailer segmentation, and inventory management.


Mather Economics can leverage data to create actionable solutions driven by predictive modeling and validated by A/B testing to improve your bottom line.


The digital transformation of customer interaction and relationships has created a need for new data capture and analytics technologies and approaches. We have developed a toolset for digital customer analytics called Listener™ that combines data from multiple digital sources into a single holistic customer record. Analytics and reporting modules then utilize the data to implement value-adding campaigns.


USA Today
nrc media
BDN Maine
The Virginian-Pilot
Gannett logo
Alaska Dispatch News logo
APN News & Media logo
BH Media Group Logo
Fairfax Media logo
New York Lottery logo