Mather Economics

Case Studies

Market Based Pricing (MBP) - Different Price Elasticity by Segment

Knowledge Center

How Intelligent Paywalls Maximize Total Digital Revenue

See how Listener™ is helping shape the LATAM Google News Initiative Sub Lab


Google News Initiative (GNI) Subscription Lab will share results and lessons learned at WAN-IFRA's Digital Media Conference in Rio de Janeiro, Brazil, between November 11-13, 2019.

Although the Lab is only halfway complete, some organizations, such as La Nacion, Folha de S. Paulo, and Reforma, have already gained valuable insights and reaffirmed the importance and validity of their commitment to growing reader revenue.

Mather Economics is honored to be a trusted partner in this project. To attend the conference, go to www.wan-ifra.org.

Industries

Publishing

Mather Economics can help you build and maintain stronger and more profitable long-term relationships with both your print and digital subscribers and advertisers.

Retail

Mather Economics can grow your retail revenue streams with econometric insights and actionable strategies designed to maximize yield from your inventory.

Financial

Mather Economics can help your financial services company maximize business performance by transforming data into a custom analytics solution that fits your needs.

eCommerce

Mather Economics can help you better understand your customers by using data to reveal what is driving engagement, purchase behavior, campaign success, and more.

Healthcare

Mather Economics can help your healthcare organization grow revenue by gleaning critical insights from existing operational, administrative and patient-related data.

Environmental

Using well-established economic and analytical methods, Mather Economics can provide independent, defensible estimates of the costs and benefits of environmental projects.

Telecommunications

Mather Economics can help your telecommunications company use data to improve business performance by delivering a customer analytics solution that fits your needs.

Lottery & Gaming

Mather Economics can leverage econometric techniques to help lotteries improve profitability through payout level and prize structure optimization, retailer segmentation, and inventory management.

Technology

Mather Economics can leverage data to create actionable solutions driven by predictive modeling and validated by A/B testing to improve your bottom line.

Listener™

The digital transformation of customer interaction and relationships has created a need for new data capture and analytics technologies and approaches. We have developed a toolset for digital customer analytics called Listener™ that combines data from multiple digital sources into a single holistic customer record. Analytics and reporting modules then utilize the data to implement value-adding campaigns.

Clients

USA Today
nrc media
BDN Maine
The Virginian-Pilot
Gannett logo
Alaska Dispatch News logo
APN News & Media logo
BH Media Group Logo
Fairfax Media logo
New York Lottery logo