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Announcement: Mather partnering with Google News Initiative and WAN-IFRA to boost LATAM digital subscriptions

Mather Economics is pleased to announce we will be working with Google News Initiative and WAN-IFRA together over the course of the year to boost digital subscriptions in Latin America.

The following media companies in Latin America have been selected to participate in the GNI LATAM Subscription Laboratory: Clarín and La Nación from Argentina, Estado de Minas, O Estado de S. Paulo, Folha de S. Paulo and Nexo from Brasil, El Espectador from Colombia and Reforma from Mexico.

The results will be showcased at Digital Media LATAM conference in Rio de Janeiro, Brazil in November.



Mather Economics can help you build and maintain stronger and more profitable long-term relationships with both your print and digital subscribers and advertisers.


Mather Economics can grow your retail revenue streams with econometric insights and actionable strategies designed to maximize yield from your inventory.


Mather Economics can help your financial services company maximize business performance by transforming data into a custom analytics solution that fits your needs.


Mather Economics can help you better understand your customers by using data to reveal what is driving engagement, purchase behavior, campaign success, and more.


Mather Economics can help your healthcare organization grow revenue by gleaning critical insights from existing operational, administrative and patient-related data.


Using well-established economic and analytical methods, Mather Economics can provide independent, defensible estimates of the costs and benefits of environmental projects.


Mather Economics can help your telecommunications company use data to improve business performance by delivering a customer analytics solution that fits your needs.

Lottery & Gaming

Mather Economics can leverage econometric techniques to help lotteries improve profitability through payout level and prize structure optimization, retailer segmentation, and inventory management.


Mather Economics can leverage data to create actionable solutions driven by predictive modeling and validated by A/B testing to improve your bottom line.


The digital transformation of customer interaction and relationships has created a need for new data capture and analytics technologies and approaches. We have developed a toolset for digital customer analytics called Listener™ that combines data from multiple digital sources into a single holistic customer record. Analytics and reporting modules then utilize the data to implement value-adding campaigns.


USA Today
nrc media
BDN Maine
The Virginian-Pilot
Gannett logo
Alaska Dispatch News logo
APN News & Media logo
BH Media Group Logo
Fairfax Media logo
New York Lottery logo