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How to Succeed in the Relationship Economy
In our changing consumer landscape, it’s not enough to produce an outstanding product or service. Organizations must grow valuable relationships with customers to successfully bridge the gap between data and customer experience.
Written by Matt Lindsay, Ph.d, President, this book contains practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs. It is available in English, Dutch and German.