INTELLIGENT PAYWALL™

Any paywall can become an Intelligent Paywall™ with Mather Economics’ Listener™ Data Platform. Give users the right offers and messaging at the right time to maximize net revenue by balancing advertising and subscription revenue. Propensity scoring and intelligent calls to action work together to deliver a truly personalized and dynamic experience for your customers. Recommendations are integrated directly into your paywall system in real time.

Personalize your customer experiences to maximize returns
Optimize your content mix and increase revenue with Listener
Explore Listener's analytics to transform your audience strategies
Meet the experts
Matt Lindsay, Ph.D.
President
Arvid Tchivzhel
Managing Director, Digital Services
Briana Garcia, MS
Senior Manager, Data Science Consulting
"Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success"
Mark Francescutti Director,
Digital Marketing Operations and Engagement
The Dallas Morning News
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