Any paywall can become an Intelligent Paywall™ with Mather Economics’ Listener™ Data Platform. Give users the right offers and messaging at the right time to maximize net revenue by balancing advertising and subscription revenue. Propensity scoring and intelligent calls to action work together to deliver a truly personalized and dynamic experience for your customers. Recommendations are integrated directly into your paywall system in real time.
Digital Marketing Operations and Engagement
The Dallas Morning News