Market Based Pricing (MBP) is a targeted subscription renewal pricing program that maximizes customer lifetime value while minimizing potential subscriber losses. The pricing strategy is analogous to yield management approaches used by many industries but focused on recurring customer relationships such as subscriptions or memberships.

Mather’s MBP program benefit is the significant reduction in customer churn compared with standard subscription pricing strategies. Our success with the pricing program is verified using continuous A/B testing of the predictive pricing analytics that enables real-time insight into your customer’s response to pricing changes.

Achieve higher returns and transform your customer relationships
Identify long-term profit maximizing strategies for your organization
Optimize customer experiences to increase loyalty and returns

Build customer-focused strategies that decrease overall customer churn

Meet the experts
Madelin Zwingelberg
Senior Manager, Consulting Services
Vadim Radinsky
Manager, Consulting Services
Matthew Lulay, MS
Managing Director, Consulting Services
"Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success"
Mark Francescutti Director,
Digital Marketing Operations and Engagement
The Dallas Morning News
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