Market Based Pricing (MBP) is a targeted subscription renewal pricing program that maximizes customer lifetime value while minimizing potential subscriber losses. The pricing strategy is analogous to yield management approaches used by many industries but focused on recurring customer relationships such as subscriptions or memberships.
Mather’s MBP program benefit is the significant reduction in customer churn compared with standard subscription pricing strategies. Our success with the pricing program is verified using continuous A/B testing of the predictive pricing analytics that enables real-time insight into your customer’s response to pricing changes.
Digital Marketing Operations and Engagement
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