CONTENT ANALYTICS

Empower your writers and editors with unparalleled analytics and decision tools. Mather’s analysis scores and tracks each article to determine impact on total digital revenue, acquisition, engagement, and retention. Aligning content producers, marketers, and revenue managers with how your most important value proposition can best be deployed at each stage of the customer funnel. Historical data also allows editors to take action on resource allocation and investment – knowing which articles led to a revenue outcome and which did not ensure the most important decisions are data-driven and not biased by legacy inertia. Not sure which articles should be free or premium? Let the economics of content make the recommendation and optimize your content mix.

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Optimize your content mix and increase revenue with Listener
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Meet the experts
Katherine Ruane
Manager, Data Science Consulting
Brendan Meany, MS
Manager, Data Science Consulting
Arvid Tchivzhel
Senior Director, Product Development
"Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success"
Mark Francescutti Director,
Digital Marketing Operations and Engagement
The Dallas Morning News
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