Mather can analyze advertising inventory sales patterns to determine the historical “sell through rate” of advertising inventory. The forecasted sell through rate of advertising inventory can be combined with the variable direct costs of adding inventory so that business rules, regarding revenue required to add inventory can be developed and implemented.

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Meet the experts
Matt Lindsay, Ph.D.
Dustin Tetley
Vice President, Operations and Data Science
Arvid Tchivzhel
Senior Vice President, Product
Katherine Ruane, MS
Senior Manager, Product
"Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success"
Mark Francescutti Director,
Digital Marketing Operations and Engagement
The Dallas Morning News
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