CHURN MODELING

Churn models calculate the likelihood that an individual will discontinue services due to a specific event.

Mather’s successful retention initiatives are driven by churn scores that target individual subscribers, are measured accurately (A/B tests, metrics reporting), have earlier intervention and are emphasized on thoughtful copy and creatives that showcases the customer relationship and service’s value proposition.

Achieve higher returns and transform your customer relationships
Identify long-term profit maximizing strategies for your organization
Optimize customer experiences to increase loyalty and returns

Build customer-focused strategies that decrease overall customer churn

Meet the experts
Brandon Williams, MA
Senior Manager, Consulting Services
Ian Fitton
Manager, Consulting Services
Caroline McEntire
Manager, Consulting Services
"Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success"
Mark Francescutti Director,
Digital Marketing Operations and Engagement
The Dallas Morning News
Optimize your data. We’re here to help.

Subscribe to our newsletter!