Last Update: September 2023
- You’re visiting or otherwise interacting with www.mathereconomics.com (our “Website”), online ads and content, integrations and communications under our control;
- You’re corresponding with us through any possible channel (e.g. by email, by post, through the chatbot on our Website, etc.);
- You’re a current, former or prospective customer (“Customer”) of our services: the analysis of behavioral data from your subscribers in order to report on their behavior, to deliver analytics and KPI’s that can be used in business decisions (“Services”);
- You’re present at one of our events, webinars, conferences, etc.;
- You apply for a job position at Mather Economics
Which personal data do we collect from you?
We may collect several types of personal data from you, such as your:
- Contact details (e.g. your name, email address, postal address);
- Professional information (e.g. your profession);
- Date of birth;
- Financial information (e.g. your bank account number);
- Information about the device you use to access the Website (e.g. your IP address, operating system version, device identifier, device type, model and manufacturer);
- Information about how you use our Website and the Services (e.g. information about the pages you view on the Website, how often you use the Website and your language settings);
- Information in helpdesk enquiries;
- Employment data when you apply for a position with us (e.g. your CV, your working experience and education).
As a data processor we may process personal data according to the instructions of our Customer, such as, but without limitation, visit ID, IP address, transaction history, etc.
Why do we process your personal data?
We process your personal data for the following reasons:
- To carry out our obligations arising from any contract entered into between you and to manage your requests;
- To inform you about our Services which we feel may interest you (e.g. by sending you marketing messages);
- To follow up on your purchase of our Services (e.g. by asking for your feedback on our Services);
- To improve our Services (e.g. by sending out surveys to focus groups);
- To ensure our customer relationship management;
- To provide you with customer support (e.g. by reaching out to you in case of questions or concerns);
- To organize events, conferences and symposiums (e.g. to send you the right link to participate in online events, to register your participation in an event, etc.)
- To administer our Website, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- To measure or understand the effectiveness of advertising we deliver to you and others, and to deliver relevant advertising to you.
- To manage our legal obligations and any disputes or claims (e.g. the defense of legal claims);
- To manage the job application process you initiated (e.g. analyze your CV and compare it with our requirements) and to be able to contact you for other suitable positions.
We process your personal data based on the fact that:
- We are required to do it to perform our obligations arising from a contract we have with you (e.g. your purchase contract) or in order to take pre-contractual steps at your request (e.g. in the context of a request for information);
- We need to comply with our legal obligations (e.g. with regard to invoicing);
- We are pursuing ours or a third party’s legitimate interests, provided that these interests prevail over your fundamental rights and freedoms (e.g. using your email address for direct marketing purposes if you are a customer from us);
- We will have obtained your consent (e.g. using your email address for direct marketing purposes if you are not yet a customer from us).
We may make decisions exclusively based on an automated processing of your personal data (e.g. for marketing purposes), but these decisions will not significantly affect you.
We request as few personal data as possible, but it may be necessary for us to be able to provide you with our Services. If you do not want to give any such required personal data, we might not be able to enter into a contract with you (e.g. we might not be able to deliver our Services to you), to provide you with all the available functionalities on the Website (although you will still be able to access it) or we might breach one or more obligations under applicable laws (e.g. laws on accounting).
For how long do we store your personal data?
We will only store the personal data we collect about you for the period of time we need to achieve the purposes set out above. We also take into account:
- Our legal or regulatory obligations;
- Our legitimate business interests;
- The time since you last interacted with us;
- The sensitivity of the personal data in question;
- Security reasons (e.g. the security of our information security systems);
- Any current or potential dispute or litigation (e.g. a litigation involving the sale of a Service to you).
Whom do we share your personal data with?
We may share your personal data with:
- Providers of marketing related services and solutions;
- Providers of CRM and customer support services;
- Providers of IT and website related services;
- Our professional and financial advisors (e.g. legal counsel, business consultants, bookkeeper).
We may also share your personal data with third parties:
- If we sell or buy any business or assets, in which case we may share your personal data to the prospective seller or buyer of such business or assets;
- If we or substantially all our assets are acquired by a third party, in which case personal data held by us about you may be one of the transferred assets;
- If we are under a duty to share your personal data to comply with any legal obligation or to protect the rights, property, or safety of Mather Economics, or protect you or others;
We may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We may transfer your personal data to countries outside the European Economic Area, including to the United States of America. Each transfer will be based on appropriate safeguards, such as an adequacy decision under Article 45 of the GDPR and/or Standard Contractual Clauses as approved by the European Commission under Article 46(2) of the GDPR. You can contact us as specified below for more information about the safeguards we implemented.
If we transfer your personal data to a third party, we will remain liable under the DPF Principles if this recipient processes your personal data in a manner inconsistent with the DPF Principles, unless we were not responsible for the event giving rise to the damage.
What are your rights?
You can exercise below rights by contacting us as specified above:
Right to access
You have the right to request access to the personal data which we have or process about you. We can provide you with information about the personal data that are being processed, the purpose of the processing, the source of those personal data and whom we share it with.
Right to rectification
You have the right to request us to correct any inaccuracies in your personal data if such personal data would be incomplete or inaccurate.
Right to erasure
You have the right, in some circumstances, to request us to erase your personal data from our systems and databases.
Right to restrict processing
You have the right, in some circumstances, to require us to limit the purposes for which we process your personal data if certain processing of the personal data is not justified, such as where you are contesting the accuracy of the personal data.
Right to data portability
You have the right, in certain circumstances, to receive a copy of the personal data you have given us in a structured, commonly used, machine-readable format, or to request the transfer of your personal data to another company.
Right to object
You have the right to object to any processing that uses our legitimate interests as a legal basis. There may be reasons for us to continue to process your personal data, in which case we will assess the situation and inform you. You can object to processing for direct marketing purposes.
Right to withdraw consent
If our processing of your personal data is specifically based on your consent, you have the right to withdraw that consent at any time. This includes your right to withdraw consent to our use of your personal data for direct marketing purposes.
You have the right to file a complaint with a supervisory authority of the EU Member State in which you are a resident of, work, or in which there was an alleged violation of your privacy.
In addition to that, if you believe that we have violated our obligations under the DPF Principles, you may have the right to invoke binding arbitration. You can do this by contacting any EU data protection authority (DPA), the UK DPA or the Swiss DPA, depending on your location. We will cooperate and comply with their advice with regard to personal data that is covered by the DPF Principles.
Finally, we are also subject to the investigatory and enforcement powers of the FTC.
Confidentiality and security
We implement appropriate security measures to protect your personal data against accidental or unlawful destruction, loss, change or damage. Although we make great efforts to protect your personal data, we cannot guarantee that our systems or databases will be immune from all wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.
Links to other websites
The following company acts as your data controller: Mather Economics LLC, having its registered office at Hightower Trail Building A, 1215, Suite 100, GA 30350, Atlanta (the United States of America) and registered under the number 03-0445632. The data controller is represented in the EU by Mather Economics Belgium, having its registered office at Katwilgweg 2, 2050 Antwerp (Belgium) and registered under the number 0789.726.191.
Regardless of your location, you can always contact our Data Protection Officer for any questions regarding your privacy by emailing to: email@example.com.
Pursuant to Article 27 of the UK GDPR, we also appointed EDPO UK Ltd as our UK GDPR representative in the UK. You can contact EDPO UK regarding matters pertaining to the UK GDPR:
- by using EDPO’s online request form: https://edpo.com/uk-gdpr-data-request/
- by writing to EDPO UK at 8 Northumberland Avenue, London WC2N 5BY, United Kingdom