Revenue and Demand Forecasting

In today’s fast-changing landscape, agility is key. Mather combines a powerful forecasting tool with 20+ years of publisher revenue expertise to help you stay ahead. With tailored insights and expert support, you’ll have everything you need to confidently meet your goals.

Your Path to Clarity

Our powerful forecasting tool puts advanced scenario planning at your fingertips, giving you a clear view of topline revenue and volume to chart the best course for your business.

From verifying inputs to validating results and fine-tuning key levers, our media experts provide the clarity and confidence you need to make smart, data-driven decisions.

 

Stay In Step with Performance

Our forecasting tool seamlessly integrates critical data points—like base revenue, attrition rates, new acquisitions, and seasonal trends—providing a holistic view of your business.

Updated weekly, this tool delivers timely insights, empowering publishers to adapt quickly to changing conditions and fine-tune strategies to achieve both short- and long-term goals.

 

Forecasts Tailored to Your Strategy

We offer off-the-shelf forecasting models tailored to your market, designed for quick deployment and flexibility.

For more specific needs, we also create bespoke solutions—whether you need adaptable forecast ranges, detailed breakouts, or fully custom models built to align with your unique data, strategy, and business goals.

 

Read Our Latest Insights

Benchmark. Analyze. Win: Key Takeaways From Our Latest Webinar
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Precision That Pays Off: How The Tampa Bay Times Achieved a 74% Lift in Paywall Subscriptions with Sophi’s Dynamic Paywall Engine
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