Sophi Site Automation

Automate curation of your website to continuously optimize your business goals and drive newsroom efficiency. 

Sample image of sophi software running on website.

Spend Less

Reduce time and resources dedicated
to analysis and curation.

Make More

Uncover more value in the content your
team already creates, without the guesswork.

Your Sophi Score is unique to your business priorities

How does it work?

Sophi Site Automation begins with your Sophi Score 

  • Complex mathematical system  
  • Ranks content according to how it drives business outcomes 

Other programs only look at pageviews and clicks 

Sophi looks beyond what is  popular  to find your most valuable content 

  • Content that drives growth, loyalty and engagement as well as the content that really drives your business objectives including registration, acquisition, and retention. 

See Beyond Promotion Bias

How do you compare metrics for a story at the top of the homepage to one that appears near the bottom? Sophi eliminates the guesswork so you can compare apples to apples.

Measure Only What Matters

How do you optimize newsroom resources when different content contributes to your business in different ways? Your Sophi Score takes into account the value your content has across all your platforms, audiences and touchpoints, then weights them according to the performance metrics you consider most important to your business.
globe and mail logo

Developed, tested and trusted by the #1 news brand in Canada.

Sophi was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.
Increase in CTR from the homepage
Increase in subscriber acquisition rate
Automation of The Globe website
*Results based on A/B testing on against traditional curation.

See for Yourself

Get in touch today to learn how Sophi can transform your business.
Optimize your data. We’re here to help.

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