May 13th, 2025
Each quarter, we deliver a comprehensive industry snapshot tailored for U.S. news publishers—spotlighting key revenue and volume trends, consumer marketing insights, and the latest shifts in pricing strategy. Our mission? To equip you with actionable intelligence on how your performance stacks up against the broader publishing landscape—and where the market is headed next.
Here are just a few standout insights from this quarter’s benchmarking report:
- Digital momentum continues: Digital subscriptions now account for 85% of total paid subscriptions, marking a 10.69% increase in volume since Q1 2024. The shift to digital is accelerating.
- Print-to-digital transition is critical: Long-term revenue health depends on sustaining high-value print subscribers while strategically raising digital rates.
- New starts go digital: 73.38% of new subscriptions are digital, reinforcing the need to double down on digital-first acquisition strategies.
- Retention remains a challenge: Digital churn holds at 4.62%—much lower than print (18%) but still a pain point that demands focused retention efforts.
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