By Katherine Ruane, Director of Strategic Marketing at Mather July 3rd, 2025 Across the news industry, publishers are moving beyond rigid paywall rules toward AI-powered systems that adapt in real … Read more
Blogs
By Luke Magerko, Director of Consulting at Mather June 25th, 2025 We officially kicked off our 2025 benchmarking webinar series with a high-impact first session: Benchmark. Analyze. Win. Luke Magerko, … Read more
A masterclass led by IQ Media June 2nd, 2025 Are you looking to grow your subscription business? It starts with two levers: acquiring more subscribers—and increasing the value of each … Read more
By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized … Read more
By Katherine Ruane, Director of Strategic Marketing, and Ignaz van Hasselt, Director of Europe at Mather May 15th, 2025 For publishers today, turning anonymous visitors into known users isn’t just … Read more
May 13th, 2025 Each quarter, we deliver a comprehensive industry snapshot tailored for U.S. news publishers—spotlighting key revenue and volume trends, consumer marketing insights, and the latest shifts in pricing … Read more
By: Arvid Tchivzhel, SVP of Technology and Katherine Ruane, Director of Strategic Marketing at Mather May 7th, 2025 For local outlets that aren’t The New York Times, deciding whether to … Read more
By Mike O’Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a … Read more
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising … Read more
By Arvid Tchivzhel, SVP of Technology and Katherine Ruane, Director of Strategic Marketing at Mather April 15th, 2025 Many publishers have a clear vision, but bridging the gap between strategy … Read more
