By David Clinch, Vice President of Partnerships August 28th, 2024 After a long period of uncertainty in the advertising industry, Google announced in late July its decision to delay the … Read more
Blogs
By Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Economics August 22nd, 2024 In an era of rapid change within the media landscape, publishers are … Read more
By Nathan Hart, Manager of Consulting Services, and Becca Bettinger, Consultant. August 14th, 2024 Labour shortages and rising costs have driven many news publishers to transition segments of their … Read more
August 20th, 2024 By Arvid Tchivzhel, SVP of Technology In an industry where content is king, understanding reader behavior is essential for publishers aiming to succeed in today’s digital age. … Read more
By Matt Lindsay, CEO and President and Mather Economics August 12, 2024 Elections aren’t just a test of democracy—they’re the ultimate stage where news media can prove their worth, … Read more
August 6th, 2024 Here is an overview of what you will find
Atlanta, GA – July 10th 2024 Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. … Read more
By: Peter Doucette, Arvid Tchivzhel, Nathan Hart, Chris Mateer, and Noah Deitrick July 8th, 2024 Editor’s Note: FT Strategies recently posted a follow-up to their article, “Are Monthly Subscribers Practically … Read more
by: Arvid Tchivzhel, SVP of Product and Joel Medford, Data Analyst and Team Lead at Mather Economics May 14th, 2024 Publishers prioritize growing and monetizing their audiences, but achieving … Read more
By: Matt Lindsay, CEO and Joel Medford, Data Analyst and Team Lead at Mather Economics June 24th, 2024 In a recent study, Mather Economics analyzed the performance of 118 websites … Read more
