By: Katherine Ruane, Director of Strategic Marketing, Mather For years, pricing was treated as a back-office function in many publishing organizations — necessary, but not strategic. Yet as economic pressures … Read more
Blogs
By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
October 13th, 2025 Organic search is eroding — and the impact runs deep. Mather’s October update on AI Overviews and News Media explores the structural declines reshaping digital distribution. Audience … Read more
By: Katherine Ruane, Director of Strategic Marketing Background Aller Media Nordic, founded in 1873, is one of the largest media houses in the Nordics with more than 60 lifestyle, health, … Read more
By: Katherine Ruane, Director of Strategic Marketing Background Alma Media, one of Finland’s leading media groups, has built its reputation on editorial excellence and sustainable business growth. Its flagship business … Read more
By Dustin Tetley, VP of Operations & Data Science, and Chris Mateer, Consultant August 25, 2025 News publishers around the world are rethinking how to structure introductory offers to grow … Read more
Each quarter, we deliver a comprehensive industry snapshot of U.S. news publishers—spotlighting revenue and volume trends, consumer marketing insights, and the latest shifts in pricing strategy. Our goal is … Read more
August 12th, 2025 We’re back with your July 2025 Audience Benchmarking Update.This month’s snapshot shows a sharp reset for North American news audiences. Engagement across 480+ U.S. and Canadian news … Read more
By: Aleksandra Kozioł, Content Specialist at PushPushGo, and Katherine Ruane, Director of Strategic Marketing at Mather What’s standing between strong journalism and real audience impact? It’s a question more publishers … Read more
By Luke Magerko, Director of Consulting at Mather July 23rd, 2025 While many newsrooms are grappling with declining digital traffic and shrinking resources, the Bangor Daily News (BDN) is showing … Read more
