Introducing Gilles Heirbaut, our new Business Development Manager, who has seamlessly integrated into the Mather Economics family over the past three months. Gilles shares his perspective on what attracted him … Read more
Mather and Poool have developed a technological partnership to help publishers more intelligently convert audiences into members and subscribers. In an industry where there’s no sign of peak subscription, … Read more
EMPLOYEE SPOTLIGHT October 27, 2023 Introducing our Employee Spotlight of the Month: Luca Pini, better known as our Analytics and Revenue Strategist. Luca’s strategic contributions have played a crucial role … Read more
There is a benefit to keeping strategies and tactics simple, often reflected in the saying “KISS – Keep it simple, Stupid”. In some circumstances the investment in complexity is justified … Read more
EMPLOYEE SPOTLIGHT September 21, 2023 Welcome to another employee spotlight edition! We aim to shine a well-deserved spotlight on the talented individuals who make our Mather team thrive. In this … Read more
Subscription revenue is the primary revenue stream for most news publishers and maintaining subscription revenue and operating margins through the transition from print to digital products is a key objective … Read more
Product bundling is top of mind for many publishers as they seek to grow digital subscription revenue with additional products. Combining products into bundles and pricing those bundles are important … Read more
Luke Magerko, Mather’s Head of Data Science and Magazine expert, had the pleasure of sitting with James Hewes, President of FIPP, to discuss analytics as part of the magazine media … Read more
Mather: News & Insights
March 31, 2023
5-min read
Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics … Read more
