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Blogs
The Mather Team Subscription pricing can be a frustrating lever for publishers to pull. Increases can deliver short-term revenue gains but later lead to higher churn, elevated save rates, or … Read more
By Ariel Burkett, VP of Global Sales and Marketing, Mather, and James Henderson, CEO and Founder, MonetizationOS AI is disrupting the economic bargain of the internet In the past twenty-five … Read more
Earlier this month, Mather welcomed executive leaders from across the media industry to Dallas for the 11th Mather Symposium — two days of candid, data-driven conversations about the forces … Read more
The Admiral Team In 2000, a college dropout named Shawn Fanning created Napster, a platform that nearly destroyed a $40 billion industry. It was a peer-to-peer (P2P) file-sharing application primarily associated … Read more
Karen Davidson, Marketing Manager, Echobox For years, email segmentation has been the gold standard for digital publishers. We’ve been told that by breaking our massive subscriber lists into smaller groups … Read more
James Kember, App Insights Specialist, Pugpig The challenge of migrating, engaging, and retaining print audiences to digital products – and the role apps are playing for Advance Local – … Read more
By: Mather Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more
Receive Mather’s insights directly in your inbox! Read More insights Download Mather’s News Media Audience Benchmarks (February ’26 Update)READ MOREHow Intelligent Pricing Works Inside a Media Subscription BusinessREAD MOREFrom Defense … Read more
Receive Mather’s insights directly in your inbox! Read More insights Download Mather’s News Media Audience Benchmarks (February ’26 Update)READ MOREHow Intelligent Pricing Works Inside a Media Subscription BusinessREAD MOREFrom Defense … Read more