Blogs Archives

July 21, 2026 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: June 2026 ReportREAD MOREGerman Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ … Read more

July 6, 2026 by Katie Ruane

July 16, 2026June 29, 2026 by Katie Ruane

By: Madelin Zwingelberg, Consulting Director and Pete Doucette, Sr. Managing Director For years, digital subscription growth was viewed primarily as an audience problem. The assumption was straightforward: grow the audience, … Read more

June 30, 2026June 29, 2026 by Katie Ruane

By Katherine Ruane, Director at Mather, in collaboration with Bruce Alder, Circulation Sales Director at the Las Vegas Review-Journal Background The Las Vegas Review-Journal is Nevada’s largest news organization, serving … Read more

June 17, 2026May 27, 2026 by Katie Ruane

By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more

May 26, 2026May 26, 2026 by Katie Ruane

July 6, 2026May 20, 2026 by Katie Ruane

May 27, 2026April 1, 2026 by Katie Ruane

March 30, 2026March 30, 2026 by Katie Ruane

The Mather Team Subscription pricing can be a frustrating lever for publishers to pull. Increases can deliver short-term revenue gains but later lead to higher churn, elevated save rates, or … Read more