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Mather
  • How we help
    • The Sophi Paywall
    • Mather Activation Platform
    • Elevate Your Strategic Planning
      • 2026 Strategy Accelerator
      • Business Diagnostics
      • Advertising Profitability Analysis
    • Drive Subscriptions
      • The Sophi Paywall
      • Offer Optimization
      • Sophi Dynamic Paywall Engines
    • Reduce Churn
      • Subscriber Churn Management
    • Grow ARPU & Manage Revenue
      • Intelligent Pricing
      • Revenue & Demand Forecasting
    • Boost Newsroom Efficiency
      • Sophi Site Automation
      • Sophi Print Automation
      • Content and Audience Insights
    • Fractional Leadership
  • Insights
  • About Us
    • About Sophi
    • Our Team
    • Careers
  • GET STARTED

Audience Strategy

January 27, 2026January 19, 2026 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights How Intelligent Pricing Works Inside a Media Subscription BusinessREAD MOREFrom Defense to Offense: The Paywall Infrastructure Publishers Need for the … Read more

Categories Audience Analytics, Blogs, Featured, Publication Tags Audience, audience analytics, Audience Strategy, Industry Benchmarks
January 27, 2026December 16, 2025 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights How Intelligent Pricing Works Inside a Media Subscription BusinessREAD MOREFrom Defense to Offense: The Paywall Infrastructure Publishers Need for the … Read more

Categories Audience Analytics, Blogs, Featured, Publication Tags Audience, audience analytics, Audience Strategy, Industry Benchmarks
January 27, 2026December 8, 2025 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights How Intelligent Pricing Works Inside a Media Subscription BusinessREAD MOREFrom Defense to Offense: The Paywall Infrastructure Publishers Need for the … Read more

Categories Audience Analytics, Blogs, Featured, Publication Tags Audience, audience analytics, Audience Strategy, Industry Benchmarks
October 31, 2025June 25, 2025 by Katie Ruane

By Luke Magerko, Director of Consulting at Mather June 25th, 2025 We officially kicked off our 2025 benchmarking webinar series with a high-impact first session: Benchmark. Analyze. Win. Luke Magerko, … Read more

Categories AI, Blogs, Events, Featured Tags Audience Strategy, Industry Benchmarks, Webinar

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