How Mather Economics helps wineries prosper with big data. Download FAQ A BRIEF HISTORY A massive opportunity exists for wineries to unlock the potential of their first party data, but getting … Read more Wine + Data: FAQs
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more 11 Audience Insights Remembered from 2020
WAN- IFRA December 1st, 2020 By Brian Veseling LINK TO ARTICLE In the past five years, Mediahuis Belgium has grown the number of their digital subscribers by 85,000, more than … Read more 5 lessons from 5 years of transformation at Belgium’s Mediahuis
INMA Satisfying Audiences Blog | 01 December 2020 By Matt Lindsay A Discussion with Matthijs van de Peppel of NRC on their recent all-time subscriber level milestone Matthijs van de … Read more NRC grew subscriptions by 25,000 in the past year, reaching record numbers
INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more Customer Churn Prediction and Mediation
By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool … Read more Two Major Industry Players Join Medill’s New Subscriber Index
By Arvid Tchivzhel, Managing Director and Matt Lindsay, President Published in INMA | September 2020 Download article in PDF format. Registration walls are a common tactic in Europe, South America, … Read more What is the Value of Knowing a Reader?