These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more

Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more

Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more

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