INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more Customer Churn Prediction and Mediation
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Media Reader Revenue Master Class Series
By Matthew Lulay, Managing Director September 2020 Download article Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular … Read more Monetize your Digital Audience
Practical insights, changes in assumptions, learnings, and action items for digital subscription businesses Click for Article By Arvid Tchivzhel, Sr. Director of Product Development When businesses finalized their planning for … Read more Finding Stability During Times of Crisis and Risk
INMA Blog, 25 March 2020 PDF Article
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates.
INWEGO is an Atlanta-based mobile ticket subscription service that offers subscribers access to a variety of events, such as concerts, sporting events, and festivals. This service was launched in 2016 to create a simple and flexible way for members to discover and attend awesome events in their city at a low monthly cost. It is currently available in select cities, including, Atlanta, Phoenix, Dallas, Denver, D.C. and Tampa.
