Customer Acquisition Archives

March 31, 2023 by mather_mz6xt5

Mather: News & Insights
March 31, 2023
5-min read

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

The Mather Economics 2023 Media Revenue Symposium saw over 200 leaders come together to experience three days of over 40 inspirational speakers from North America’s most prominent news media, magazine, and DTC (Direct to Consumer) subscription brands. We share our perspective on this year’s Symposium’s central themes and implications for news media companies.

January 31, 2023 by mather_mz6xt5

Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog … Read more

January 11, 2023January 11, 2023 by mather_mz6xt5

Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more

January 9, 2023January 9, 2023 by mather_mz6xt5

By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more

January 31, 2023September 30, 2022 by mather_mz6xt5

Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read … Read more

August 30, 2022 by mather_mz6xt5

By WINE INDUSTRY NETWORK Editor | August 26, 2022 The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, … Read more

September 13, 2022July 27, 2022 by mather_mz6xt5

SUMMARY: Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. Satisfying … Read more

October 10, 2022June 20, 2022 by mather_mz6xt5

SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more

September 13, 2022June 2, 2022 by mather_mz6xt5

Mather: Wine Insights June 2, 2022 This blog post gives you insight into how we create customized churn models with real-world examples. Work with Mather to understand better understand your … Read more

May 23, 2022May 3, 2022 by mather_mz6xt5

These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

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