Digital Subscriber Price Optimization

By Matthew Lulay, Managing Director September 2020 Download article in PDF format. Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer … Read more Digital Subscriber Price Optimization

Getting to Know Your Audience: Mobile App Subscription Analytics

INWEGO is an Atlanta-based mobile ticket subscription service that offers subscribers access to a variety of events, such as concerts, sporting events, and festivals. This service was launched in 2016 to create a simple and flexible way for members to discover and attend awesome events in their city at a low monthly cost. It is currently available in select cities, including, Atlanta, Phoenix, Dallas, Denver, D.C. and Tampa.

News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 

  May 2018   Author: Matt Lindsay, President *published on the INMA site on April 30, 2018   At the digital subscription summit in London, there were two themes that … Read more News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 

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