Mather: News & Insights
March 31, 2023
5-min read
Mather: News & Insights
March 31, 2023
5-min read
Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more
Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read … Read more
By WINE INDUSTRY NETWORK Editor | August 26, 2022 The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, … Read more
SUMMARY: Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. Satisfying … Read more
SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more
Mather: Wine Insights June 2, 2022 This blog post gives you insight into how we create customized churn models with real-world examples. Work with Mather to understand better understand your … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more