Evaluate the Price Elasticity With Each Varietal

Price Elasticity and Inventory Depletion Optimization Two of the most important areas for a winery (outside of making great wine) is understanding the price elasticity of each varietal for the … Read more Evaluate the Price Elasticity With Each Varietal

DTC “Micro Campaign” Tools

Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools  The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more DTC “Micro Campaign” Tools

Improve conversion volume and revenue with targeted promo offers

By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more Improve conversion volume and revenue with targeted promo offers

Mather announces new Advisory Board Member: Scott Keller

Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board.  Scott brings years of experience with customer … Read more Mather announces new Advisory Board Member: Scott Keller

Testimonial from DuCard Vineyards

DuCard Vineyards Owner Scott Elliff

I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities … Read more Testimonial from DuCard Vineyards

Medill & Mather Present the Subscriber Engagement Index

Understanding Your Digital Readers: Medill & Mather Present the Subscriber Engagement Index VIEW WEBINAR RECORDING   Learn more about Medill’s Subscriber Engagement Index. Panelists at this event are: Matt Lindsay, … Read more Medill & Mather Present the Subscriber Engagement Index

Zephr: The Best-of-Breed Technology Series | Mather Economics

February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their clients … Read more Zephr: The Best-of-Breed Technology Series | Mather Economics

New Digital Subscription Services Offering Webinar

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar

Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

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