SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. How to Measure Tradeoffs in Your Go-to-Market Offers The LTV Framework: Relationships and Levers … Read more

Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more

Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more

Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more

Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools  The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more

By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more

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