Customer Churn Prediction and Mediation

INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more Customer Churn Prediction and Mediation

Media Reader Revenue Master Class Series

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Media Reader Revenue Master Class Series

Monetize your Digital Audience

By Matthew Lulay, Managing Director September 2020 Download article Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular … Read more Monetize your Digital Audience

Getting to Know Your Audience: Mobile App Subscription Analytics

INWEGO is an Atlanta-based mobile ticket subscription service that offers subscribers access to a variety of events, such as concerts, sporting events, and festivals. This service was launched in 2016 to create a simple and flexible way for members to discover and attend awesome events in their city at a low monthly cost. It is currently available in select cities, including, Atlanta, Phoenix, Dallas, Denver, D.C. and Tampa.

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