SUMMARY: Growth in digital subscription volumes and top prices were the most significant trend in the recent quarter. By Matt Lindsay, President of Mather Economics INMA | 09 November 2021  … Read more

Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more

Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools  The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more

by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more

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