Subscriber Benchmarking Report Release

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more Subscriber Benchmarking Report Release

Medill & Mather Present the Subscriber Engagement Index

Understanding Your Digital Readers: Medill & Mather Present the Subscriber Engagement Index VIEW WEBINAR RECORDING   Learn more about Medill’s Subscriber Engagement Index. Panelists at this event are: Matt Lindsay, … Read more Medill & Mather Present the Subscriber Engagement Index

New Digital Subscription Services Offering Webinar

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar

Trends in Retention by Customer Segment

By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber … Read more Trends in Retention by Customer Segment

Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

11 Audience Insights Remembered from 2020

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more 11 Audience Insights Remembered from 2020

Special Report – 2020 Election Coverage Insights

Election Coverage Contributes 18% of Subscription Path to Conversion Published November 2020 View Report   By using a metric that is 100% aligned with subscription growth, Mather Economics can conclude … Read more Special Report – 2020 Election Coverage Insights

Expressly Speaking episode 5 – Featuring Matt Lindsay, President of Mather Economics


Our President, Matt Lindsay joined Expressly Speaking on their fifth episode of their podcast, alongside Aaron Kotarek, CoHost and Senior Vice-president of Audience and Operations at Oahu Publications; and Jim Smith, CoHost and National Sales Director at Steel City Corporation. 

“I do a lot of speaking engagements, at least before the pandemic, and I used to ask how many people here are utilizing Mather Economics services, now I ask how many are not because there are certainly not a lot of companies that don’t utilize your services” Aaron Kotarek on Mather Economics

During the podcast they discussed the effects of COVID-19 on print and digital subscriptions, advertising and media mix modeling, revenue optimization, and audience development strategies that could be effectively employed in US Markets.

They discussed the future of print.  Matt mentioned our recent case studies on print delivery day reduction and how we have been helping publishers to evaluate alternatives to their current business models, including the reduction of print service days.

Matt Lindsay says, “I encourage Publishers to maintain a print presence, and have flexibility in print models.  From an economic standpoint, people pay a premium to have a print product”.

The podcast concluded with a massive shoutout to Listener™, our intelligent data platform, and how it helps our clients monetize their audience.

 

Find out more about Listener.

 

WATCH HERE


 

Reestablishing our journalistic value: Publishers make more of their exclusive subscriber content

November 17, 2020 Digiday article, by Max Willens LINK TO ARTICLE News publishers have always promoted the idea that they produce content worth paying for. They are now putting that … Read more Reestablishing our journalistic value: Publishers make more of their exclusive subscriber content

Forecasting the Impact of Print Delivery Day Reductions

By: Madelin Zwingelberg, Senior Manager and Matthew Lulay, Managing Director of Consulting Services August 2020 DOWNLOAD PDF The economics of profitably printing and delivering newspapers has become increasingly challenging over … Read more Forecasting the Impact of Print Delivery Day Reductions

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