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Mather
  • How we help
    • The Sophi Paywall
    • Mather Activation Platform
    • Elevate Your Strategic Planning
      • 2026 Strategy Accelerator
      • Business Diagnostics
      • Advertising Profitability Analysis
    • Drive Subscriptions
      • The Sophi Paywall
      • Offer Optimization
      • Sophi Dynamic Paywall Engines
    • Reduce Churn
      • Subscriber Churn Management
    • Grow ARPU & Manage Revenue
      • Intelligent Pricing
      • Revenue & Demand Forecasting
    • Boost Newsroom Efficiency
      • Sophi Site Automation
      • Sophi Print Automation
      • Content and Audience Insights
    • Fractional Leadership
  • Insights
  • About Us
    • About Sophi
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monetization

December 18, 2025December 11, 2025 by Katie Ruane

By: Matt Lindsay, CEO, Mather  In our final blog post of the year, as we have since about 2016, Mather has summarized themes from our work in 2025 and will share … Read more

Categories AI, Blogs, Featured, Subscription Pricing Strategy Tags AI, Dynamic Paywalls, monetization, Pricing, revenue, yield management
September 13, 2022February 17, 2022 by Mather Economics

SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more

Categories Blogs, Content Analytics, Customer Lifetime Value, Featured Tags monetization, premium content, Subscriber Lifecycle Management

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