By: Madelin Zwingelberg, Consulting Director and Pete Doucette, Sr. Managing Director For years, digital subscription growth was viewed primarily as an audience problem. The assumption was straightforward: grow the audience, … Read more
Subscription Pricing Strategy
By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more
The Mather Team Subscription pricing can be a frustrating lever for publishers to pull. Increases can deliver short-term revenue gains but later lead to higher churn, elevated save rates, or … Read more
By: Matt Lindsay, CEO, Mather In our final blog post of the year, as we have since about 2016, Mather has summarized themes from our work in 2025 and will share … Read more
By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
By: Katherine Ruane, Director of Strategic Marketing, Mather For years, pricing was treated as a back-office function in many publishing organizations — necessary, but not strategic. Yet as economic pressures … Read more
By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
By Madelin Zwingelberg, Director of Subscription Analytics at Mather Economics The Current State of Subscriptions Publishers have grappled with costly operational hurdles for print subscriptions in recent years, driving … Read more
Infographic Media Revenue Growth & Sustainability Digital readiness, value-add products, and content solutions will prove pivotal for revenue growth for leading publishers. Given the current economic climate, we encourage media … Read more
Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog … Read more