Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more Impact from Subscriber-Only (Premium) Content
By Matthew Lulay, Managing Director of Digital Services August 2021 | 4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more E-Edition Engagement a Leading Indicator for Print to Digital Conversions
Price Elasticity and Inventory Depletion Optimization Two of the most important areas for a winery (outside of making great wine) is understanding the price elasticity of each varietal for the … Read more Evaluate the Price Elasticity With Each Varietal
Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more DTC “Micro Campaign” Tools
How Mather Economics helps wineries prosper with big data. Download FAQ A massive opportunity exists for wineries to unlock the potential of their first party data, but getting there requires some … Read more COMMON QUESTIONS & EXPERT ANSWERS
Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more Sustainable Digital Business Models for Newspapers
by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more 7 Best Practices for News Publisher Sustainability
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more Improve conversion volume and revenue with targeted promo offers
Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board. Scott brings years of experience with customer … Read more Mather announces new Advisory Board Member: Scott Keller
Alumni Spotlight • Business & Economy Matt Lindsay: Grape Expectations by Keith Herndon Matt Lindsay BBA ’92, PhD ’99 is the president of Mather Economics, an Atlanta-based economics consulting firm. Since its … Read more UGA Alumni Spotlight: Matt Lindsay – Grape Expectations
