Mather Economics May 6, 2021 Digital Audience Benchmarking Report We will have over 200 publications in the report by the end of 2021 Matt Lindsay, President of Mather Economics … Read more Digital Audience Benchmarking Report
Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics Last month, Mather Economics … Read more Subscriber Benchmarking Report Release
By Matt Lindsay | May 2021 Riding the wave of subscription demand during a news cycle Many publishers are experiencing a softening of demand for new subscriptions in 2021 as … Read more Riding the wave of subscription demand during a news cycle
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more Benchmarks show importance of news subscriber yield management
I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities … Read more Testimonial from DuCard Vineyards
Big Drum-Roll Please… for the 7th Mather Economics Symposium Speakers! May 6, 7, 10 2021 REGISTER The race for reader revenue is on! Register for the 2021 Mather Economics Symposium … Read more Announcement: Mather Economics Symposium
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention
By Rob Williams 01/21/2021 Read Article Here The Local Media Consortium and consulting firm Mather Economics formed a partnership to provide digital subscription services to media companies that belong to the group. … Read more Local Media Group Teams With Mather On Subscription Services
January 19, 2021 Technology and consulting services will help maximize customer value for LMC members The Local Media Consortium, a strategic alliance of local media companies, and Mather Economics, a … Read more LMC and Mather Economics Announce Partnership on Digital Subscription Services
