Digital Subscriber Price Optimization

By Matthew Lulay, Managing Director September 2020 Download article in PDF format. Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer … Read more Digital Subscriber Price Optimization

Getting to Know Your Audience: Mobile App Subscription Analytics

INWEGO is an Atlanta-based mobile ticket subscription service that offers subscribers access to a variety of events, such as concerts, sporting events, and festivals. This service was launched in 2016 to create a simple and flexible way for members to discover and attend awesome events in their city at a low monthly cost. It is currently available in select cities, including, Atlanta, Phoenix, Dallas, Denver, D.C. and Tampa.

Subscription renewal price increases: Time is on your side

INMA Satisfying Audiences Blog – March 2019By Matt Lindsay This blog post is the third in a series on Key Performance Indicators (KPIs) that are helpful for media companies and … Read more Subscription renewal price increases: Time is on your side

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