By Arvid Tchivzhel, Managing Director of Digital Services Download Report Over the past six months, the Mather team has observed a new baseline of Fanatics and known users versus what … Read more COVID-19 Benchmarks – Insights and Implications
By Matthew Lulay, Managing Director September 2020 Download article in PDF format. Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer … Read more Digital Subscriber Price Optimization
By Matthew Lulay, Managing Director 5 August, 2020 DOWNLOAD PDF The Economics of DtC Wine Pricing The leadership at many small to midsize wineries around the United States wear many … Read more The Economics of DtC Wine Pricing
Mather Economics has completed renewal price tests with several publishers to measure digital-only subscriber price elasticity.
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
INWEGO is an Atlanta-based mobile ticket subscription service that offers subscribers access to a variety of events, such as concerts, sporting events, and festivals. This service was launched in 2016 to create a simple and flexible way for members to discover and attend awesome events in their city at a low monthly cost. It is currently available in select cities, including, Atlanta, Phoenix, Dallas, Denver, D.C. and Tampa.
INMA Satisfying Audiences Blog – March 2019By Matt Lindsay This blog post is the third in a series on Key Performance Indicators (KPIs) that are helpful for media companies and … Read more Subscription renewal price increases: Time is on your side
Edition: February 2019 By: Brendan Meany, James Lee, Tad Zhang & Arvid Tchivzhel In this article, we will give a short summary of machine learning and econometrics in context … Read more Build a Successful Propensity Model to Grow Revenue
