Sophi Dynamic Paywall Engine is a fully dynamic, real-time decisioning system that analyses both content + user-propensity to decide when to show a paywall to visitors in order to maximize conversions, ad revenue and engagement. When layered on top of your generic metered wall, this paywall knows when to give up rather than alienate readers and lower engagement.

Sophi Content Paywall Engine uses complex natural language processing to analyze every piece of content and select what to put behind a paywall - or leave in front of the wall to gain ad revenue. It can be used as either a recommendation tool for publishers, or to, through your existing paywall, automatically paywall stories as they’re published, with easy editorial overrides.