Sophi Paywall Engines
Sophi User Paywall Engine
Sophi Dynamic Paywall Engine is a fully dynamic, real-time decisioning system that analyses both content + user-propensity to decide when to show a paywall to visitors in order to maximize conversions, ad revenue and engagement. When layered on top of your generic metered wall, this paywall knows when to give up rather than alienate readers and lower engagement.
Sophi Content Paywall Engine
Sophi Content Paywall Engine uses complex natural language processing to analyze every piece of content and select what to put behind a paywall - or leave in front of the wall to gain ad revenue. It can be used as either a recommendation tool for publishers, or to, through your existing paywall, automatically paywall stories as they’re published, with easy editorial overrides.

How it works

Other paywall tools look solely at your readers’ propensity for subscribing. This can be helpful in understanding how readers behave on your site. But it’s only part of the equation.
Sophi for Paywalls decisioning engines measure both user propensity and content propensity. By taking a closer look at which content your readers are more likely to pay for, your editorial team will have better insights into the true value of your content.
This integrated view creates a fully dynamic paywall engine that’s based on your own readers and your own content.


We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.
-Neil Katz, Chief Customer Officer, Advance Local
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Awards and Recognition

Digital Media Awards Worldwide 2021
1st place for Best Paid Content Strategy
Digiday Media Awards 2021
1st place for Best Publisher Platform
INMA Global Media Awards 2021
1st place for Best in Show in North America
1st place for Best Use of Data to Automate or Personalize
Online Journalism Awards 2020
1st place for Technical Innovation in the Service of Digital Journalism
World Digital Media Awards 2020
1st place in Best Digital News Start-Up
North American Digital Media Awards
1st place in Best Digital News Start-Up
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Developed, tested and trusted by the #1 news brand in Canada.

Sophi was born in the newsroom of The Globe and Mail and has helped Canada's leading newspaper to remain a leader in the industry.

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