Mather employs a holistic approach to recurring revenue forecasting to support strategic planning and financial reporting. We use historical subscription data to estimate key factors in revenue forecasting, including expected new starts and stops due to price changes, base subscriber attrition, price sensitivity, and start and stop seasonality. Using this approach, the cumulative effect of all customer activity will determine the revenue forecast and the differences in any type of customer activity that would affect revenue will be reflected in the forecast.
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