Mather’s insights from Media Mix Modeling (MMM) enable the efficient allocation of marketing investments across channels to maximize sales levels for a given marketing budget. These models also provide insight into the right mix of brand promotion versus sales promotions. Media Mix Modeling measures the lift from marketing and advertising campaigns to determine how various channels contribute to sales volume growth using econometric regression to move beyond single-point attribution.

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Meet the experts
Matt Lindsay, Ph.D.
Hamsika Ramani, MS
Luke Boutwell, Ph.D.
Director, Analytics
Peter Doucette
Senior Managing Director, Strategy
"In the end the numbers always hold the weight of truth and that is what Mather was able to do for us. They helped us use our data in a way we had not been, in order to pinpoint our most viable options."
Vice President, Chief Revenue Officer
U.S. News Paper Publisher
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