• Sophi uses a content – driven  page layout, trained using your page design, built around your existing ad stack.  
• We consider each article for each eligible spot, then place articles based on metadata available, plus penalties or bonuses based on your business rules. 
• We can dial these terms in order to find a balance between the competing rules and priorities. 
• Sophi’s part of the process takes 60 seconds, then your CMS provider sends you the print-ready PDF or InDesign file. 

Considers various page designs and layouts that are unique to your publication including eligibility for photo and ad positioning. 

When analyzing your content, Sophi uniquely eliminates promotion bias. This lets you fairly compare content at the top of your homepage, which was promoted heavily, to content that hardly received any promotion so that you can understand what is truly, inherently valuable and what is popular simply because it was seen by many users.