• Sophi uses a content – driven  page layout, trained using your page design, built around your existing ad stack.  
• We consider each article for each eligible spot, then place articles based on metadata available, plus penalties or bonuses based on your business rules. 
• We can dial these terms in order to find a balance between the competing rules and priorities. 
• Sophi’s part of the process takes 60 seconds, then your CMS provider sends you the print-ready PDF or InDesign file. 

Considers various page designs and layouts that are unique to your publication including eligibility for photo and ad positioning.