CUSTOMER ACQUISITION

Acquisition analysis identifies customers most likely to accept a subscription offer. This analysis can also identify the offer characteristics most important to specific customer segments.

A propensity to subscribe metric can be assigned to every non-subscriber or acquisition offer. Mather’s metrics approach can be used to establish an excellent analytical framework for evaluating customer relationships and quantifying strategic options for customer-relationship management.

Achieve higher returns and transform your customer relationships
Identify long-term profit maximizing strategies for your organization
Optimize customer experiences to increase loyalty and returns

Build customer-focused strategies that decrease overall customer churn

Meet the experts
Brian Brown, MS
Senior Manager, Consulting Services
Ian Fitton
Manager, Consulting Services
Dustin Tetley
Senior Director, Consulting Services
"Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success"
Mark Francescutti Director,
Digital Marketing Operations and Engagement
The Dallas Morning News
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